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For some marketers the operative mantra is go big or go home. It looks like Apple and Google are both taking a harder look at the automotive industry and have decided to go home.
The media is rife with reports of Apple hemorrhaging automotive engineers while senior executives on Google’s automated driving team have been skipping… Read More
Just returning from Sweden where the highway fatality rate is a marvel of modern transportation policy. Long before Sweden adopted a Vision Zero approach to reducing highway fatalities the country set itself apart from most others with a 0.02 blood alcohol limit for drivers. There is no question that this has contributed significantly… Read More
The opening line of a recent Benedict Evans piece makes a bold statement: “The smartphone platform wars are pretty much over, and Apple and Google won.” Reading that line reminded me of the William Shatner scene in Airplane 2; let’s just shut it down and go home. That’s not the point Evans is making, however, … Read More
I first heard about requirements management back in 1995 while marketing a graphic HDL entry tool for an EDA vendor, and it sounded like a very useful automation approach, however our team quickly discovered that there were too many different vendors for requirements management, so there could be no simple way to integrate with… Read More
Building devices for the IoT has become especially challenging thanks to two conflicting requirements. The device has to be small and ultra-low power in most applications but also in many of those applications it has to provide a high-level of security, especially to defend high-value targets like smart metering, payment terminals,… Read More
One of the reasons for the explosive growth of IoT is that embedded devices with networking capabilities and sensor interfaces are cheap enough to deploy them at a plethora of locations.
However, network bandwidth is limited. Not only that, but also, the latency of the network can be of seconds or minutes. By the time the sensor data… Read More
“For car buyers, an end to the days of dickering?” reads the headline across the center of the front page of the Washington Post this morning. No, it’s not an article about new tools to make car buying easier. It’s a story about electric vehicle maker, Tesla Motor’s impact on car retailing.
The article… Read More
The Internet of Things has progressed rapidly in the last decade, providing numerous benefits for consumers, industries, and even government organizations. As a consumer, it can be difficult to break through the noise to see the most important benefits of IoT, especially when the spotlight is often focused on entertainment … Read More
TSMC knows better than anyone the effect that variation can have at advanced process nodes. Particularly in memory designs and in standard cell designs, variation has become a very critical because of its effects on yield and because of the high-cost of compensating for it. Smaller feature sizes combined with lower voltage thresholds… Read More
Some analysts are starting to get the idea that their credibility is worth something. Research firm IC Insights has actually dialed back its latest IoT semiconductor projection through 2019, although still calling for what would be quite robust overall growth.… Read More
A Quick Tour Through Prompt Engineering as it Might Apply to Debug