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Automotive SoCs Need Reset Domain Crossing Checks

Automotive SoCs Need Reset Domain Crossing Checks
by Tom Simon on 01-19-2021 at 6:00 am

reset domain crossing verification

When the number of clock domain crossings (CDCs) in SoCs proliferated it readily became apparent that traditional verification methods were not well suited to ensuring that they were properly handled in the design. This led to the creation of new methods and tools to check for correct interfaces between domains. Now, in automotive… Read More


Uber v Alto Ride Hail Streetfight

Uber v Alto Ride Hail Streetfight
by Roger C. Lanctot on 01-17-2021 at 10:00 am

Uber v. Alto Ride Hail Streetfight

Uber, Lyft, Postmates, Instacart and Doordash were successful in their nearly $200M effort to pass California’s Proposition 22 in November – to allow gig operators to avoid treating their drivers as full-time employees with all of the associated employee benefits and legal protections. In the midst of a devastating pandemic… Read More


Developing Drivers For The Automotive Industry

Developing Drivers For The Automotive Industry
by Daniel Nenni on 01-14-2021 at 6:00 am

mcal

Autonomous driving, connected vehicles, power electronics, infotainment and shared mobility are some of the developments which have mobilized the revolution within the automotive industry in recent years. Combined, they are not only disrupting the automotive value chain and impacting all stakeholders involved but are … Read More


Car Wars 2021

Car Wars 2021
by Roger C. Lanctot on 01-10-2021 at 10:00 am

Car Wars 2021

A strange narrative took hold in the U.S. at the end of 2020 that vehicle sales were in decline, that cars weren’t selling. The reality is something quite different. In spite of nearly two solid months of auto factory and dealership shutdowns, automotive sales surged back in 2020 – a phenomenon that manifested globally with regional

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Tesla’s Musk Mocks Marketing

Tesla’s Musk Mocks Marketing
by Roger C. Lanctot on 12-27-2020 at 10:00 am

Teslas Musk Mocks Marketing

The Automotive News had a standout year in 2020 – thriving at a time when many publishers suffered. With factories and dealerships shuttered in the spring due to the pandemic, the outlook was bleak but the Automotive News dug in amplifying its reporting with multiple podcasts and video content documenting the ups and downs

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Amazon Tesla Uber and DoorDash

Amazon Tesla Uber and DoorDash
by Roger C. Lanctot on 12-27-2020 at 6:00 am

Amazon Tesla and Uber DoorDash

As the death toll in the U.S. from COVID-19 approaches 300,000 I am impressed by the resilience of pandemic doubters and deniers. I’m talking about the point-three-percent-ers* who have shifted from calling COVID-19 a hoax to encouraging as many people as possible to get the virus to “get it over with.”

Maybe “impressed” isn’t… Read More


Tesla: The Eyes Have It

Tesla: The Eyes Have It
by Roger C. Lanctot on 12-13-2020 at 6:00 am

Tesla The Eyes Have It

David Zipper of Harvard’s Kennedy School writes in Slate that the incoming Biden Administration should “bring the hammer down” on Tesla Motors for its mis-labeled and therefore misleading Autopilot application and the recently updated Full Self-Driving software beta in the interest of the general public. Zipper’s plan,

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The Future of Connected Car Advertising

The Future of Connected Car Advertising
by Roger C. Lanctot on 12-06-2020 at 6:00 am

The Future of Connected Car Advertising

“Ads definitely work, but we can’t tell you how or why or give you any evidence,” – Tim Hwang, research fellow, Georgetown Center for Security and Emerging Technology

Two recent episodes of the Freakonomics Radio podcast tackle the question “Does advertising actually work?” and they coincided with a presentation… Read More


The Reality of ISO 26262 Interpretation. Experience Matters

The Reality of ISO 26262 Interpretation. Experience Matters
by Bernard Murphy on 11-24-2020 at 6:00 am

Man scratching head min

Interpreting ISO 26262 without ambiguity is not always easy. Suppliers and integrators can read some aspects differently, creating confusion. Which is a problem since ISO 26262 has become so much a part of any discussion on automotive electronics that it has gained almost biblical significance. Yet most of us, even suppliers… Read More


DoorDash IPO Spins COVID-19 Impact

DoorDash IPO Spins COVID-19 Impact
by Roger C. Lanctot on 11-21-2020 at 6:00 am

DoorDash IPO Spins COVID 19 Impact

The outlook for DoorDash’s highly anticipated public offering announced last week is inextricably bound up in the impact of the COVID-19 pandemic. It seems that the worse the COVID-19 pandemic becomes, the better the IPO circumstances look for DoorDash, but that’s not exactly how DoorDash tells the tale.

DoorDash filed… Read More