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Can Generative AI Recharge Phone Markets?

Can Generative AI Recharge Phone Markets?
by Bernard Murphy on 10-09-2023 at 10:00 am

Consensus on smartphone markets hovers somewhere between slight decline and slight growth indicating lack of obvious drivers for more robust growth. As a business opportunity this unappealing state is somewhat offset by sheer volume ($500B in 2023 according to one source) but we’re already close to peak adoption outside of … Read More


A MIPI CSI-2/MIPI D-PHY Solution for AI Edge Devices

A MIPI CSI-2/MIPI D-PHY Solution for AI Edge Devices
by Kalar Rajendiran on 11-15-2021 at 6:00 am

Tradeoffs Edge vs Cloud

In late September, the MIPI Alliance held their DevCon conference as a virtual event. There were several excellent presentations at the conference. One of those was titled “A MIPI CSI-2/MIPI D-PHY Solution for AI Edge Devices” by Ashraf Takla of Mixel. Looking at the daily volume of technology news about applications moving to… Read More


Optimize RTL and Software with Fast Power Verification Results for Billion-Gate Designs

Optimize RTL and Software with Fast Power Verification Results for Billion-Gate Designs
by Johannes Stahl on 07-28-2021 at 10:00 am

ZeBu Empower diagram

In every chip, power is a progressive problem to be solved. Designers have long had to rely on a combination of experience and knowledge to tackle this dilemma, typically having to wait until after silicon availability to perform power analysis with realistic software workloads. However, this is too late in the game, as it becomes… Read More


Apple Is Evaluating Scratch Resistant Diamond Like Coatings On Gorilla Glass

Apple Is Evaluating Scratch Resistant Diamond Like Coatings On Gorilla Glass
by Robert Castellano on 10-07-2020 at 10:00 am

DLC T1

Despite the improvements in glass material used in smartphone displays, many, if not all, leading smartphone manufactures such as Apple  and other smartphone manufacturers are evaluating a coating method that further increases the durability of screens at a cost of just pennies per display by coating them with diamonds.… Read More


Quantifying the Benefits of AI in Edge Computing

Quantifying the Benefits of AI in Edge Computing
by Bernard Murphy on 07-21-2020 at 6:00 am

Architectures for Edge computing

Many of us are now somewhat fluent in IoT-speak, though at times I have to wonder if I’m really up on the latest terminology. Between edge and extreme edge, fog and cloud, not to mention emerging hierarchies in radio access networks – how this all plays out is going to be an interesting game to watch. Ron Lowman, DesignWare IP Product… Read More


Qualcomm on Power Estimation, Optimizing for Gaming on Mobile GPUs

Qualcomm on Power Estimation, Optimizing for Gaming on Mobile GPUs
by Bernard Murphy on 06-30-2020 at 6:00 am

Phone game

I don’t look at the RTL power estimation topic too often these days, so I was interested to see that ANSYS still has a very strong position in this area. Qualcomm is using PowerArtist on one of the most demanding modern applications – mobile GPU power gaming. Mobile gaming heavily loads the GPU, so any optimization in that area will … Read More


Minimizing Power Consumption in Ultra Low Power MCU Based SoCs

Minimizing Power Consumption in Ultra Low Power MCU Based SoCs
by Tom Simon on 05-29-2020 at 6:00 am

ULP SoC Demand

When it comes to extremely power sensitive applications such as IoT and edge devices, there is literally an arsenal of power saving techniques that could be used. The tricky part is figuring out which ones to use and how to use them for maximum benefit. This is coupled with the need to not hamper device performance or functionality.… Read More


Synopsys Announces IP Supporting 5G’s Game Changing Low Power IoT Spec

Synopsys Announces IP Supporting 5G’s Game Changing Low Power IoT Spec
by Tom Simon on 05-22-2020 at 6:00 am

5G NB IoT Processor from Synopsys

If you are like me, you will get a 5G phone because of the high bandwidth it offers. However, there is a lot more to 5G than just fast data. In fact, one of the appealing features of 5G is low bandwidth communication. This is useful for edge devices that perform infrequent and low volume data transfers and depend on long battery life. Prior… Read More


Navigating Memory Choices for Your Next Low-Power Design

Navigating Memory Choices for Your Next Low-Power Design
by Mike Gianfagna on 02-27-2020 at 10:00 am

Memory options

Choosing a memory architecture can be a daunting task. There are many options to choose from, each with their own power, performance, area and cost profile. The right choice can make a new design competitive and popular in the market. The wrong choice can doom the whole project to failure.

Vadhiraj Sankaranarayanan, senior technical… Read More


Qualcomm introduces Snapdragon 720G, 662 and 460 SoCs with Wi-Fi 6, NavIC Support

Qualcomm introduces Snapdragon 720G, 662 and 460 SoCs with Wi-Fi 6, NavIC Support
by Raju Prasad on 01-21-2020 at 10:00 am

Snapdragon NavIC SoC 768x519

Qualcomm today announced three new chipsets for entry level and mid-range smartphones – Snapdragon 720G, Snapdragon 662, and Snapdragon 460. The first one promises to bring many of the Elite Gaming features of the 765G with support for HDR, dynamic color range and high-quality synchronized sound with Qualcomm aptX Adaptive.… Read More