Among marketing principles, “Stay Visible’ must rank as one of the highest. Meaning that if you don’t have something new to announce on a regular basis, you disappear. Most important, among the people you hope to influence, you cease to exist. As true for small ventures as large, though small ventures struggle to understand or prioritize… Read More
This wasn’t as much of a big bang announcement as others I have seen. More a polishing of earlier-announced reveals, positioning updates, together with some new concepts. First, you probably remember the Cortex-X announcement from about a year ago, allowing users to customize their own instructions into the standard instruction… Read More
You may have heard of Folding at Home. It’s a very creative way that a bioengineering team, based at Washington University in St Louis, are modeling the process of protein folding. Greg Bowman, an associate professor of biochemistry and biophysics at the university directs the project and presented at Arm DevSummit this year. … Read More
I’ve become a bit of a connoisseur of voice-based control, so when Chris Rowen did a pitch on Babble Labs at Arm Dev Summit last month, I wanted to listen in. Chris was the CEO of Babble Labs, recently acquired by the Cisco Webex group where he’s now listed as VP Engineering of the Voice Technology Group. You should expect to see this… Read More
Before founding SemiWiki I competed with Arm on many different levels throughout my career and I have had various business dealings with them since. SemiWiki also published the definitive book on Arm: “Mobile Unleashed” which goes deep into the history of Arm and the top SoC companies (Qualcomm, Apple, and Samsung).… Read More
Arm and Mentor Recently announced that the Arm Design Reviews program now offers Mentor help in verification design reviews. I talked to Paul Williams (Sr Consultant and Verification Practice Lead at Mentor Graphics) and Peter Lewin (Dir. Mktg at Arm Partner Enablement Group) to get more insight into Arm Design Services, particularly… Read More
Although our family has down-sized to just one vehicle, my dream car is still a Tesla, both because it’s an EV and they have a vision for autonomous vehicles. At the recent Arm DevSummit I watched a fireside chat with Alexander Hitzinger, CEO of Artemis, the skunkworks at Audi, part of the Volkswagen Group. I knew that Audi … Read More
Virtual conferences are getting better all the time. Easy-to-navigate agendas, good production value in terms of visual presentation, professionally produced video segments and interspersed live events all contribute to the experience. Arm held their developers’ summit in the US on October 6-8, and it had all the attributes… Read More
Again on the theme of rationalizing NVIDIA’s $40B acquisition of Arm, two more hot areas for growth are mobility and industrial automation markets. NVIDIA is already strong in intelligent mobility and Arm is is virtually everywhere in the modern car. Ditto for robotics in industry. In fact the two domains have significant overlap:… Read More
I’ve covered Arm Neoverse updates a few times already, a span of products with application from the cloud through infrastructure to the edge. Logical strategy of course but Arm has been delivering some impressive wins suggesting this is more than just a loose marketing concept. Overlap with NVIDIA in datacenters and supercomputing… Read More
