What Presentations to Attend During IP-SoC 2014 ?

Will you go to Grenoble next week to attend to IP-SoC? I will do it and will certainly listen to these Keynote Talks:

• “Platform IP: the next wave for SOCs from IoT to Datacenter” by Tony King-Smith, Executive Vice President, Marketing , Imagination Technologies
• “From Server-class to IoT SoCs: Enabling System Companies to Get Back in the Chip Game” by Drew Wingard, CTO, Sonics
• “Accelerate your SoC – Expect More from Your IP Providers” by John Koeter, Vice President of Marketing, Synopsys
• “Challenges of SoC Design in Advanced Nodes” by Amir Bar-Niv, Sr Group Director Product Marketing, Cadence Design Systems
• “The Fortune Behind Great Walld – 2014 update” by Mark Ma, MBA, Founder, Jiatao Industrial
• “Which IPs from FDSOI ecosystem” by Patrick Blouet, Collaborative program manager, STMicroelectronics

These keynotes are given by most of the IP vendors leaders: Imagination Technologies, Synopsys, Cadence, Sonics (with the exception of ARM Ltd., I agree). The presentation from STMicroelectronics is expected to clarify a key issue about FD-SOI: can we consider that a solid IP Ecosystem is being built around the technology? As of today, we have posted many articles in Semiwiki, generating an incredible amount of comments (from very positive to neutral, neutral to very critical). Our knowledge of the semiconductor technology has pushed to write very enthusiastic posts. Even if we are not process development specialists, we can understand the major benefits coming from FD-SOI in term of direct wafer cost, low power and indirect cost (by using forward biasing to enhance a slow device instead of trashing it). There is just one step to pass and the technology will become a credible mainstream solution: the creation of a solid IP ecosystem. We expect this presentation to provide the expected answers about the FD-SOI IP Ecosystem.

The keynote from Mark Ma (who organizes IP-SOC in Shanghai on top of running Jiatao, an IP rep in China) will be interesting to listen as well. We know that Chinese SC companies are rocketing, trying to serve a domestic market which is still dominated by alien chip vendors, but we expect to get many more information, and to learn about the IP market in China. How many local suppliers? Is it also dominated by the big guys, or do we see Chinese suppliers for CPU or GPU IP?

Don’t forget to listen to the Invited Talks,I have picked two of these:

• “IP and Tool Enterprise Management Platform: Two facets of the same coin” by Gabriele Saucier, CEO, Design And Reuse
• “Interface IP & VIP, Winners and Losers in 2013” by Eric Esteve, IP Nest

In the first talk, Gabriele Saucier will speak about a Design&Reuse facet that you probably ignore, the IP management tool develop by D&R and sold to (very) big names of the electronic industry like some large European Telecom companies, or a very successful American OEM (sorry but I can’t share the name, but it’s BIG!).

I will certainly attend to the second as I will give a presentation, updated from this given at CDN-Live this year as I will provide additionnal information about the Design Starts by protocol. I will review the Winners (rather protocols than IP vendors, even if I will propose a ranking by protocols)… and the Losers (once again talking about protocols or technologies rather than dropping vendor names). I welcome your questions during the presentation!

Let’s finish with the two Panels:

• “IoT Wonderland for IP based Electronic Systems” with the participation of Drew Wingard (Sonics), Michel Depeyrot (Dolphin Integration), Nikos Zervas (CAST), John Koeter (Synopsys), Eklovya Sharma (Sibridge Technology), Ian Dennison (Cadence Design Systems)
• “What is the most efficient distribution scheme for an IP Providers and IP Consumers?” organized by Gabrièle Saucier (Design And Reuse) with the participation of Harold Barbour (CAST), Sébastien Rabou (Barco Silex), Howard Pakosh (Chipstart), Nigel Dixon (T2M UG), Mark Ma (Shanghai Jiatao Industrial Corp Ltd), Sanjeev Sharma (Terminus Circuits), Amir Bar-Niv (Cadence Design Systems)

I will tell you more after IP-SoC, as it’s difficult to foresee the quality of a panel: it’s all about discussion, interaction and questions from the audience!

See you on Wednesday 5[SUP]th[/SUP] November in Grenoble at 9am!

From Eric Esteve from IPNEST