Apple with their VR goggles is just the first step of creating the largest ecosystem interfacing AI/ML with the real world. This will extend to all Apple devices including the phone with its camara and microphone and other devices they create. Apple is about ecosystems, not just single products and this is their move to dominate AI/ML interfaces with the real world. Apple doesn't see the limits other organizations do and sees possibilities others don't see or have the resources to execute. This could be the birth of the greatest ecosystem in human history. TSM and Apple have become true partners in this effort with no real competition in this effort to create whole new ecosystem worlds. Nvidia will be the third partner in this tremendous effort The big question is what's next?
Apple is not an AI company, and I fail to see how this device changes it. Only someone who wants to pump the stock would relate those things. Apple needs developers, presenting this device while apps are not ready has Steve Ballmer written all over it.
Also, the line about Apple doesn't have the limitations that other companies have, is utter nonsense. Facebook is in many ways ahead of this Apple product which was delayed for hears and needs external batteries.
Also the Apple car never came to fruition yet.
Which points to the next thing: Surgeons or those who repair a nuclear facility are not going to use these goggles, because Apple is an immature company (like Microsoft and most IT / smartphone companies) who cannot deal with liability.
Car makers and now even Tesla can do this, but last time Apple screwed up they blamed their customers, which was antenna gate.
In case of crashed cars, airplanes who are not properly repaired or failed surgeries, such behaviour will never be tolerated by a judge. And Apple doesn't have the culture to deal with this liability.
They are all about vendor lockin, these goggles are nice, but AI or being held liable for their products is not what they are good at. Maybe their wait and see / copy the winner approach will pay of, like their iPhone copy of the LG Prada I believe it was. Who knows. But they are no trendsetters in AI, merely followers.