Building a custom chip for edge computing applications can be quite daunting. For starters, there is very little power available at the edge, so energy efficiency will be top of mind. The whole point of edge processing is to off-load the time-consuming and costly process of sending data to the cloud, so substantial processing capability… Read More
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Designing an ASIC is little bit like trying to hit the bullseye, in the dark. I’ve spent several decades in the ASIC business I can tell you this is what it’s like from first-hand experience. When the design team sets out to build a custom chip to make their product better, faster, more robust, etc. (pick the words you like), there is … Read More
The concept of platform-based design has been around a long time. I can recall Nokia’s early cell phone products used the strategy very effectively. They were able to turn out new phones quickly by leveraging their existing chip design as a baseline on which to add features. This is commonplace today but was innovative at that time.… Read More
When we think about Compute and AI SoCs, we often focus on the huge numbers of calculations being carried out every second, and the ingenious IPs that are able to reach such high levels of performance. However, there also exists a significant challenge in keeping the vast quantities of data flowing around the chip which is solved … Read More
Sondrel is an interesting and unique company. They are a supplier of turnkey services from system to silicon supply. So far, not that unique as there are a lot of companies with this mission. What is unique is their focus on complex designs. The company takes on the design of chips that would need teams of engineers working for a year… Read More
It has been my pleasure to interview Graham Curren, CEO of Sondrel. A veteran of the Electronics Design industry, he founded Sondrel in 2002 to provide digital ASIC designs.
How did you aim to differentiate Sondrel when you started?
My view of the market was that there were a lot of small design companies and also huge in-house design… Read More