Moshe Sheier, VP Marketing at CEVA, recently got back from MWC Shanghai and commented that robots are clearly trending. He saw hordes of robots from dozens of companies, begging for someone to brand and offer them in any one of many possible applications: in an airport to guide you to a connecting flight, for elder care, in hospitals… Read More
I talked to John Lee (GM of the ANSYS Semiconductor BU) recently about his views on market trends and the ANSYS big-picture theme for DAC 2018. He set the stage by saying he really liked Wally’s view on trends (see my blog on Wally’s keynote at U2U). John said these confirm what he is seeing – a trend to specialization, some around… Read More
Logic simulation is a victim of its own success. It has been around for at least 40 years, has evolved through multiple language standards and has seen significant advances in performance and major innovations in testbench standards. All that standardization and performance improvement has been great for customers but can present… Read More
Recently there has been a lot of buzz about 5G networks. Aside from the talk about it possibly being nationalized, 5G will be a lot different than its predecessors. Rather than a single data link in a predetermined band, 5G will consist of a web of connections all working together to support existing types of data traffic and many new… Read More
There are few tech promises these days as prominent as those surrounding driverless cars (trucks, buses, …). But thanks to always-on media amplifiers, it’s not always easy to separate potential from reality. I recently talked to Kurt Shuler, VP Marketing at Arteris, who shared his view after returning from this year’s CES. Kurt… Read More
To paraphrase an Austen line, it is a truth universally acknowledged that implementation, power intent and design hierarchy don’t always align very well. Hierarchy is an artifact of legacy structure, reuse and division of labor, perhaps well-structured piecewise for other designs but not necessarily so for the design you now… Read More
When your design doesn’t work, who owns that problem? I don’t believe the answer to this question has changed significantly since semiconductor design started, despite distributed sourcing for IP and manufacturing. Some things like yield can (sometimes) be pushed back to the foundry, but mostly the design company owns the problem.… Read More
Simulation is a broad technique spanning certainly digital logic and circuit simulation but also methods beyond these which are particularly relevant to ADAS design. In fact, much of the design of full ADAS systems begins and ends with these types of modeling. This is in part due to the need fully validate integrity and reliability… Read More
Apparently this event is now being postponed until sometime later in the year. Stay tuned
We spend a lot of our time with our heads down in the technical details and when we look up at what we think is the big picture, it’s usually just a little bit bigger, often no more than a justification for immediate product directions. So wouldn’t… Read More
How do you ensure your design has been optimized for power, performance, and area? I posed this question to Mentor’s Group Director of Marketing, Sudhakar Jilla and product specialist Mark Le. They said that finding the PPA sweet spot is still often done by trial and error – basically serial experiments with various input parameters… Read More
