My first meeting with Steve Jobs was in early 1987 when he was running NeXT Computer. I was a VP at AMD and was hunting for potential customers. I visited him in the NeXT Palo Alto facility with the objective of selling him some existing AMD products. He had a different objective: to get me to produce a new product that we had no plans… Read More




Designing Connected Car Cockpits
Creating engaging, though not distracting, in-vehicle experiences that enhance driving and maximize safety represents an intimidating and inspiring opportunity for automotive designers – who have already made great strides. The widespread adoption of connectivity means that artificial intelligence in the form… Read More
Hopes of a 2020 recovery but nothing solid yet
An in line quarter
Applied reported a quarter just above the mid point of guidance and analyst numbers (which mimic guidance) with revenues of $3.56B and EPS of $0.74 with guidance of $3.685B+-$150M and EPS o $0.72 to $0.80, also in line with current expectations. All in all a fairly boring quarter with business bouncing along a soft… Read More
Tensilica HiFi DSPs for What I Want to Hear, and What I Don’t Want to Hear
It seems every day we see a new article (or ten) on autonomous driving. It is an especially hot topic, and it will happen someday. For now, we can dream about it, and many people are working on it. But for the present, the technology in a car that commands my attention is audio. I’ve been a musician since 4th grade. I still perform occasionally… Read More
Chapter 6 – Specialization in the Semiconductor Industry
Recently, the combined market share of the top ten and top twenty semiconductor companies has been increasing, contrary to the trend of the last fifty years. Given the acceleration in mergers and acquisitions that began in 2015, one might assume that, as the semiconductor industry approaches maturity, companies are consolidating… Read More
Can a hierarchical Test flow be used on a flat design?
It is pretty common for physical layout to work from a flattened hierarchy for blocks or even full chips, even though the front-end design starts with a hierarchical representation. This was not always the case. Way back when, the physical layout matched the logical hierarchy during the design process. Of course, this led to all… Read More
Is Hong Kong a preview of Taiwan? Will HK embolden China to take Taiwan faster?
On our recent Asian tour, Hong Kong was our last leg, arriving this past Friday and departing Monday, the day the airport stood still. We were on a 2:20PM flight out of Hong Kong back to the states which was one of the last flights to leave before the airport was shut down. Much like the China trade issue, the Hong Kong problem looks to be… Read More
US-China decoupling and the semiconductor industry – who gets hurt?
On November 7 last year, Henry M. Paulson, Jr., Chairman of the Paulson Institute and former Secretary of the US Treasury gave a speech in Singapore about the growing tension between the United States and China and warned that “an economic iron curtain” is a very real possibility as a result of a decoupling between … Read More
Mentor-Tanner Illuminate MEMS Sensing, Fusion
I enjoy learning and writing about new technologies closely connected to our personal and working lives (the kind you could explain to your Mom or a neighbor). So naturally I’m interested in AI, communication and security as applied to the home automation, transportation, virtual, augmented and mixed reality, industry and so… Read More
eSilicon Brings a New Software Interface to its 7nm neuASIC Machine Learning Platform at Hot Chips
In early May of this year, eSilicon announced the tape-out of a test chip which included the latest additions to its neuASIC™ IP platform. At the upcoming Hot Chips Symposium to be held at Stanford on August 19 and 20, 2019, eSilicon will be demonstrating the software component of this AI-enabling IP platform. At the event, eSilicon… Read More
Weebit Nano Moves into the Mainstream with Customer Adoption