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Qualcomm and Intel Dynasty Scenario at 14nm

Qualcomm and Intel Dynasty Scenario at 14nm
by Ed McKernan on 03-08-2013 at 1:00 pm

At a different time, but certainly within the past 12 months, Paul Otellini was asked if Intel would be a Foundry for Qualcomm. His reply was that it did not leave a good taste in his mouth. Nevertheless it was not rejected and the door that remained open just a crack is likely to swing open for Qualcomm, the premier mobile silicon supplier… Read More


Developing ARM v8 Code…Today

Developing ARM v8 Code…Today
by Paul McLellan on 02-13-2013 at 12:50 pm

You are going to be developing software for an SoC that contains an ARM Cortex-A57 64-bit CPU. Or perhaps it is an SoC containing ARM’s hybrid big.LITTLE multi-core architecture that combines one or more low power cores with some high power, high performance cores to get the best of both worlds: high throughput when it is needed… Read More


Apple and Samsung Do It Again

Apple and Samsung Do It Again
by Paul McLellan on 02-07-2013 at 11:54 pm

The numbers are starting to come in for how everyone did in Q4. According to Cannacord Genuity, Apple made 69% of the profit and Samsung made 34%. What do you notice about those numbers? They add up to more than 100%. HTC supposedly made 1% of the profit and everyone else either broke even or lost money. Basically Apple and Samsung have… Read More


ARMs in the Clouds

ARMs in the Clouds
by Paul McLellan on 02-07-2013 at 7:10 pm

The most interesting session at the Linley Tech Data Center Conference last week was the last one, on Designing Power Efficient Servers. What this was really about was whether ARM would have any success in the server market and what Intel’s response might be.

Datacenters are now very focused on power efficiency and many track… Read More


Could “Less than Moore” be better to support Mobile segment explosion?

Could “Less than Moore” be better to support Mobile segment explosion?
by Eric Esteve on 02-05-2013 at 4:52 am

If you take a look at the explosion of the Mobile segment, linked with the fantastic world-wide adoption of smartphone and media tablet, you clearly see that the SC industry evolution during –at least- the next five years will be intimately correlated with the mobile segments. Not really a surprise, but the question I would like … Read More


Software Driven Power Analysis

Software Driven Power Analysis
by Paul McLellan on 02-03-2013 at 8:15 pm

Power is a fundamentally hard problem. When you have finished the design, you have accurate power numbers but can’t do anything about them. At the RTL level you have some power information but it is often too late to make major architectural changes (add an offload audio-processor, for example). Early in the design, making… Read More


High Performance or Cycle Accuracy? You can have both

High Performance or Cycle Accuracy? You can have both
by Daniel Payne on 01-26-2013 at 10:55 pm

SoC designers have always wanted to simulate hardware and software together during new product development, so one practical question has been how to trade off performance versus accuracy when creating an early model of the hardware. The creative minds at Carbon Design Systems and ARM have combined to offer us some hope and relief… Read More


Apple Makes More on iPhone Than Samsung on Everything

Apple Makes More on iPhone Than Samsung on Everything
by Paul McLellan on 01-25-2013 at 1:39 pm

Apple’s stock is down 10% after they announced “disappointing” results. They are only disappointing in the sense that some analysts expected even bigger profits. At $13.08 billion it is the largest quarterly profit for any corporation that is not in the oil business ever. According to wikipedia, even the … Read More


How to manage decreasing by 70% a $5B IC business in less than 6 years? TI knows the answer…

How to manage decreasing by 70% a $5B IC business in less than 6 years? TI knows the answer…
by Eric Esteve on 01-24-2013 at 9:40 am

The Wireless Business Unit (WBU) from TI was created in the mid 90’s to structure the chip business in wireless handset made with customers like Nokia, Ericsson or Alcatel. I had a deep look at the WBU results: quickly growing from $1B in 2000 to reach about $5B in 2005… to finally decrease by 70%, down to $1.3B in 2012.

Let’s make it clear:… Read More


Battling SoCs: QCOM vs NVDA vs Samsung

Battling SoCs: QCOM vs NVDA vs Samsung
by Daniel Nenni on 01-13-2013 at 7:00 pm

If I had to describe CES in one word it would be exhausting. There were 3,000+ vendors, 150,000+ people, lines for everything, but 100% pure excitement. Even my beautiful wife was intrigued by the technology that shapes our lives. The smart toaster was of great interest to her since she says I time my toast with the smoke alarm. The … Read More