Nvidia Drives into New Market with Deep Learning and the Drive PX 2

Nvidia Drives into New Market with Deep Learning and the Drive PX 2
by Tom Simon on 12-03-2016 at 7:00 am

Nvidia has found that video games are the perfect metaphor for autonomous driving. To understand why this is so relevant you have to realize that the way self-driving cars see the world is through a virtual world created in real time inside the processors used for autonomous driving – very much like a video game. It’s a little bit like… Read More


SHIELDing the Android GPU developer in C

SHIELDing the Android GPU developer in C
by Don Dingee on 02-18-2013 at 12:52 pm

Repeat after me: SoCs are paperweights if they can’t be programmed. Succeeding with a new part today means supporting a robust developer program to attract and engage as many creatives as possible. NVIDIA has teamed up with Mentor Graphics in just such an adventure. If you read just the press release, you may have missed the real … Read More


Smart mobile SoCs: NVIDIA

Smart mobile SoCs: NVIDIA
by Don Dingee on 05-02-2012 at 4:16 pm

When the name synonymous with personal computer graphics decided to turn their engineering talent toward the mobile business, heads turned. NVIDIA has rather quickly gained a foothold in tablets by squeezing four high performance processing cores, twelve graphics cores, and more onto a Tegra 3.… Read More


Memo To New AMD CEO: Time For A Breakout Strategy!

Memo To New AMD CEO: Time For A Breakout Strategy!
by Ed McKernan on 09-12-2011 at 2:52 pm

“Where’s the Taurus?” In the history of company turnarounds, it was one of the most penetrating and catalyzing opening questions ever offered by a new CEO to a demoralized executive team. The CEO was Alan Mullaly, who spent years at Boeing and at one point in the 1980s studied the successful rollout of the original Ford Taurus. For… Read More