The Paradox of Atmel No More

The Paradox of Atmel No More
by Majeed Ahmad on 09-21-2015 at 12:00 pm

Technology pundits said Atmel is one of the best-positioned companies in the Internet of Things (IoT) realm, if not the best IoT company outright. The San Jose, California–based chipmaker boasts an enormous portfolio of microcontrollers and a deep expertise in security and automotive electronics hardware. Yet its underperforming… Read More


3 Design Hooks of Atmel MCUs for Connected Cars

3 Design Hooks of Atmel MCUs for Connected Cars
by Majeed Ahmad on 06-25-2015 at 7:00 am

In February 2015, BMW reported that it has patched the security flaw which could allow hackers to remotely unlock the doors of more than 2 million BMW, Mini and Rolls-Royce vehicles. Earlier, researchers at ADAC, a German motorist association, had demonstrated how they could intercept communications with BMW’s ConnectedDrive… Read More


Four Reasons Why Atmel is Ready to Ride the IoT Wave

Four Reasons Why Atmel is Ready to Ride the IoT Wave
by Majeed Ahmad on 04-27-2015 at 1:00 pm

In 2014, a Goldman Sachs’ report took many people by surprise when it picked Atmel Corp. as the company best positioned to take advantage of the rising Internet of Things (IoT) tsunami. At the same time, the report omitted tech industry giants like Apple and Google from the list of companies that could make a significant impact… Read More


Atmel’s L21 MCU for IoT Tops Low Power Benchmark

Atmel’s L21 MCU for IoT Tops Low Power Benchmark
by Majeed Ahmad on 03-30-2015 at 7:30 am

The Internet of Things (IoT) juggernaut has unleashed a flurry of low-power microcontrollers, and in that array of energy-efficient MCUs, one product has earned the crown jewel of being the lowest-power Cortex M-based solution with power consumption down to 35µA/MHz in active mode and 200nA in sleep mode.

How do we know if AtmelRead More


Atmel’s new car MCU tips imminent SoC journey

Atmel’s new car MCU tips imminent SoC journey
by Majeed Ahmad on 02-26-2015 at 4:00 pm

The automotive industry has reached a new era marked by giant initiatives like infotainment, connected car and semi-autonomous vehicles. And no one seems more excited than the MCU guys who have been a part and parcel of in-car electronics for the past two decades. However, the humble microcontroller is going through a profound… Read More


Simply the Highest Performing Cortex-M MCU

Simply the Highest Performing Cortex-M MCU
by Eric Esteve on 02-22-2015 at 11:30 am

If you target high growth markets like wearable (Sport Watches, Fitness Bands, Wearable medical) industrial (mPOS, Telematics, etc.) or Smart Appliances, you expect using a power efficient MCU delivering high DMIPs count. We are talking about systems requiring a low Bill of Material (BoM) both in term of cost and devices count.… Read More


Greetings from Digitopia!

Greetings from Digitopia!
by Bill Boldt on 02-15-2015 at 7:00 pm

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When it comes to the privacy and security of data, what does the future hold for consumers, companies and governments?

A tremendously interesting document, called “Alternate Worlds,” was published by the U.S. National Intelligence Council. It’s a serious document that not only examines four different alternatives of what … Read More


Ready to Wear Sensor Hubs

Ready to Wear Sensor Hubs
by Majeed Ahmad on 02-04-2015 at 3:00 am

Atmel Corp. has beefed up its sensor hub offerings for wearable devices with SAM D20 Cortex M0+ MCU core to add more functionality and further lower the power bar for battery-operated devices. The SAM D20 Cortex M0+ microcontrollers offer ultra-low power through a patented power-saving technique called “Event System” that allows… Read More


Is the Internet of Things just a toy?

Is the Internet of Things just a toy?
by Bill Boldt on 01-03-2015 at 5:00 pm

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The Internet of Things (IoT) is arguably the most hyped concept since the pre-crash dot-com euphoria. You may recall some of the phrases from back then such as “the new economy,” “new paradigm,” “get large or get lost,” “consumer-driven navigation,” “tailored web experience,” “it’s different now,” among countless other mediaRead More


What is Ambient Security?

What is Ambient Security?
by Bill Boldt on 12-17-2014 at 7:00 pm

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New technology and business buzzwords pop up constantly. Hardly a day goes by that you don’t see or hear words such as “cloud”, “IoT,” or “big data.” Let’s add one more to the list: “Ambient security.”


You’ll notice that big data, the cloud, and the IoT are all connected, literally and figuratively, and that is the point. Billions … Read More