Field Marketing Director EMEA (m/f/d)

ANSYS is the global leader in engineering simulation, helping the world’s most innovative companies deliver radically better products to their customers. By offering the best and broadest portfolio of engineering simulation software, ANSYS helps companies solve the most complex design challenges and engineer products limited only by imagination.

SUMMARY

The role of the EMEA Field Marketing Director is to lead the field go-to-market and pipeline generation efforts for ANSYS, Inc. throughout the EMEA sales region. This position is responsible for aligning with direct and channel sales leadership, developing strategies and plans to meet pipeline goals, leading the EMEA field marketing teams, and working closely with the global marketing leadership to align go-to-market plans with key objectives, messages, and campaigns.

RESPONSIBILITIES

• Work with the corporate marketing team and sales management to build a strong marketing plan across each region and GTM segment, in order to support the planned business growth
• Create a highly impactful viral marketing organization driven by social and other digital marketing tactics for ANSYS simulation products
• Drive marketing automation expertise across the region, with emphasis on lead nurturing, lead scoring, lead database management and sales enablement
• Drive closed loop sales and marketing process by managing regional lead operations to ensure quality lead flow, optimize lead follow-up and data quality for reporting
• Provide senior sales and marketing management with analysis for marketing investments, pipeline impact and goal setting
• Drive ANSYS brand and PR initiatives across EMEA, in collaboration with the corporate Marketing Communications team and field marketing managers
• Lead a team of high-performing individual contributors to consistently deliver on key priorities

MINIMUM QUALIFICATIONS

• 10+ years’ experience in marketing/demand generation area – with at least 5 years of field marketing experience in B2B or B2C technology markets as well as at least 5 years in a people manager role
• Extensive experience with marketing automation systems to successfully drive demand generation programs
• Results-driven with very strong ability to analyze quantitative data to determine program effectiveness, ROI, forecasting
• Must have budget management experience and financial analysis skills
• Demonstrated results in improving sales pipeline/funnel and conversion ratios
• Excellent verbal and written communication skills, as well as interpersonal skills
• Must be fluent in English
• Flexible to travel at least 25%

PREFERRED QUALIFICATIONS

• Based in an ANSYS, Inc. European marketing office: Paris, France or Munich, Germany
• Proactive, self-starter with drive to build first class operations function
• Strong manager and leader who is able to operate autonomously yet still be highly collaborative and resourceful
• Inherently driven to deliver results with a sense of urgency to achieve
• Ability to think strategically, but also have exceptional attention to detail in execution
• Superb interpersonal skills to represent the ANSYS brand, quickly forge strong relationships with partners & stakeholders- internal & external
• Direct experience and understanding of working with business intelligence tools and other data cleansing and reporting tools
• Strong reporting and analysis skills with ingenuity to provide scalable reporting. Experience with BI tools highly desirable
• Plans, organizes, schedules, and budgets in an efficient, productive manner while remaining focused on key priorities
• Strong team player with ability to develop effective working relationships across organization: regional and global marketing teams, sales, sales operations, IT