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Sondrel leaderboard 2
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CEO Interview: Ollie Jones of Sondrel

CEO Interview: Ollie Jones of Sondrel
by Daniel Nenni on 12-02-2024 at 6:00 am

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Sondrel has just appointed a new CEO, Ollie Jones, so we had a chat with him to find out his vision for the company.

Ollie is a highly driven, commercially astute senior leader with 20+ years Commercial and Business Development experience across Technology and Engineering sectors.

Ollie has worked extensively across Europe, North… Read More


Sondrel Redefines the AI Chip Design Process

Sondrel Redefines the AI Chip Design Process
by Mike Gianfagna on 10-01-2024 at 6:00 am

Sondrel Redefines the AI Chip Design Process

Designing custom silicon for AI applications is a particularly vexing problem. These chips process enormous amounts of data with a complex architecture that typically contains a diverse complement of heterogeneous processors, memory systems and various IO strategies. Each of the many subsystems in this class of chip will … Read More


Automotive Designs Have No Room for Error!

Automotive Designs Have No Room for Error!
by Daniel Nenni on 07-02-2024 at 6:00 am

Automotive electronics

Automotive designs demand a high level of fault tolerance, and one of the methods to achieve this is to use error correcting codes (ECC). This Wikipedia page ECC Memory gives a flavor, though that article concentrates on memory and we are interested in wider applications using a form of forward error correction. This technique … Read More


Sondrel’s Drive in the Automotive Industry

Sondrel’s Drive in the Automotive Industry
by Daniel Nenni on 05-16-2024 at 10:00 am

Oliver Jones VP Worldwide Sales and Marketing at Sondrel

Ollie Jones, Vice President of Strategic Sales at Sondrel, has worked extensively across Europe, North America and Asia and has held a variety of commercial leadership roles in FTSE 100, private equity owned and start-up companies.

Most recently Ollie was Chief Commercial Officer for an EV battery start up where he led the acquisition… Read More


Transformative Year for Sondrel

Transformative Year for Sondrel
by Daniel Nenni on 01-18-2024 at 6:00 am

Happy,New,Year,2023,,Keep,Fighting,Together,,Silhouette,Of,2023

This is our third year working with Sondrel and it has been a great experience. I have always been fascinated with the ASIC business and put a full chapter about it in our first book “Fabless: The Transformation of the Semiconductor industry.” Companies like Sondrel enabled our move to the fabless model and now they … Read More


Sondrel Extends ASIC Turnkey Design to Supply Services From Europe to US

Sondrel Extends ASIC Turnkey Design to Supply Services From Europe to US
by Bernard Murphy on 07-12-2023 at 6:00 am

Sondrel scaling

It’s no secret that system companies are driving a lot of new silicon. Google, AWS, Tesla and others have well-established design teams delivering differentiated servers, AI engines and other technologies. I’m sure NVIDIA suspects sub rosa projects are already underway in many of these hyperscalers to design out their GPUs.… Read More


Integrating High Speed IP at 5nm

Integrating High Speed IP at 5nm
by Pavan Patel on 11-10-2022 at 6:00 am

Figure 1

Introduction:

The advancements in deep submicron technology and adding multiple functionalities to reduce costs combined with scaling existing operations means that SoC designs become ever more complex. The biggest driving factors to go below the 16nm process node are the decrease in power and the increase in performance … Read More


NoC-Based SoC Design. A Sondrel Perspective

NoC-Based SoC Design. A Sondrel Perspective
by Bernard Murphy on 08-03-2022 at 6:00 am

NoC optimization min

Why are NoCs important in modern SoCs and what are best design practices for using NoC? As always, a great place to start is the perspective of an SoC design organization which depends on pumping out high performance designs. Sondrel is a turnkey ASIC service provider, covering the spectrum from system design to silicon supply. … Read More


Closing the Communication Chasms in the SoC Design and Manufacturing Supply Chain

Closing the Communication Chasms in the SoC Design and Manufacturing Supply Chain
by Kalar Rajendiran on 06-08-2022 at 6:00 am

Sondrel Soup to Nuts

In sports, we’re all familiar with how even a team with the best individual players for every role needs to be coordinated as a team to win a championship. In healthcare, a patient is better served with a well-trained primary physician to coordinate with the various medical specialists. The field of semiconductors involves a series… Read More


SoC Application Usecase Capture For System Architecture Exploration

SoC Application Usecase Capture For System Architecture Exploration
by Sondrel on 04-19-2022 at 6:00 am

Fig 1

Sondrel is the trusted partner of choice for handling every stage of an IC’s creation. Its award-winning define and design ASIC consulting capability is fully complemented by its turnkey services to transform designs into tested, volume-packaged silicon chips. This single point of contact for the entire supply chain… Read More