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One of the more interesting semiconductor success stories is Apple and how they transformed from a struggling computer company to a dominant chip maker. We covered this story in quite a bit of detail in our book “Mobile Unleashed” in Chapter 7 “From Cupertino” but the short answer to how they did it is: Outsourced Operations.
Apple’s… Read More
When we first started talking about “smart”, as in smart cars, smart homes, smart cities and the like, our usage of “smart” was arguably over-generous. What we really meant was that these aspects of our daily lives were becoming more computerized and connected. Not to say those directions weren’t useful and exciting, but we weren’t… Read More
We are fortunate to be living in one of the most amazing and exciting times in the history of our planet. The developments seen in my life time alone have been astounding and we are now on the cusp of yet another inflection point. The world wide web has morphed into the internet of things (IoT), some even call it the internet-of-everything… Read More
The Internet of Things (IoT) is an ecosystem of ever-increasing complexity; it’s the next wave of innovation that will humanize every object in our life, and it is the next level of automation for every object we use. IoT is bringing more and more things into the digital fold every day, which will likely make IoT a multi-trillion dollar… Read More
Sometimes the hardest thing about bringing a new idea to fruition is overcoming the inertia to get started with a proof-of-concept. You must be able to put together enough parts of the solution to prove to those controlling budgets that an idea has merit and is worth taking to the next level. It’s a bit of a chick-vs-egg scenario as … Read More
Want to know how NVIDIA signs off on power integrity and reliability on mega-chips? Read on.
PPA over-design has repercussions in increased product cost and potential missed schedules with no guarantee of product success. Advanced SoCs pack more functionality and performance resulting in higher power density, but traditional… Read More
ClioSoft is well known for their SoC design data management software SOS7 and more recently for their IP reuse ecosystem called designHUB. What is less known is how designHUB enables design teams to collaborate efficiently and better manage their projects by keeping everyone in sync during development. Not only does it provide… Read More
Despite all the enthusiastic discussion about security in the IoT and a healthy market in providers of solutions for the same, it is difficult to believe that we are doing more than falling further behind an accelerating problem. Simon Segars echoed this in his keynote speech at ARM TechCon this year. The issue may not be so much in… Read More
Being an old ASIC physical design guy, I tend to think of ASICs from a “bond-pads-in” perspective. This week however, I had a very eye-opening discussion with Dan Leung, Director of Packaging and Assembly for Open-Silicon, that totally changed my perspective. While I had been exposed many times to the concept of systems-in-a-package… Read More
You may be under the impression that anything to do with neural nets necessarily runs on a GPU. After all, NVIDIA dominates a lot of what we hear in this area, and rightly so. In neural net training, their solutions are well established. However, GPUs tend to consume a lot of power and are not necessarily optimal in inference performance… Read More
CES 2025 and all things Cycling