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Simon Segars to be New CEO of ARM

Simon Segars to be New CEO of ARM
by Paul McLellan on 03-20-2013 at 4:15 pm

ARM announced today that Warren East, the CEO, would be retiring at the end of June. The new CEO will be Simon Segars, currently President of ARM and the de facto #2 guy. Currently Simon is based in the US and I don’t know if he plans to return to Britain or not. But he will live what will inevitably be a lifestyle that involves crossing… Read More


Interconnect Optimization of an SoC Architecture

Interconnect Optimization of an SoC Architecture
by Daniel Payne on 03-20-2013 at 11:41 am

My last chip design at Intel was a GPU called the 82786and the architects of the chip wrote a virtual prototype using the MAINSAIL language. By using a virtual prototype they were able to:

  • Simulate bus traffic, video display and video RAM
  • Determine throughput
  • Measure latency
  • Verify that bus priorities were working
  • Optimize the
Read More

Developing ARM v8 Code…Today

Developing ARM v8 Code…Today
by Paul McLellan on 02-13-2013 at 12:50 pm

You are going to be developing software for an SoC that contains an ARM Cortex-A57 64-bit CPU. Or perhaps it is an SoC containing ARM’s hybrid big.LITTLE multi-core architecture that combines one or more low power cores with some high power, high performance cores to get the best of both worlds: high throughput when it is needed… Read More


ARMs in the Clouds

ARMs in the Clouds
by Paul McLellan on 02-07-2013 at 7:10 pm

The most interesting session at the Linley Tech Data Center Conference last week was the last one, on Designing Power Efficient Servers. What this was really about was whether ARM would have any success in the server market and what Intel’s response might be.

Datacenters are now very focused on power efficiency and many track… Read More


Software Driven Power Analysis

Software Driven Power Analysis
by Paul McLellan on 02-03-2013 at 8:15 pm

Power is a fundamentally hard problem. When you have finished the design, you have accurate power numbers but can’t do anything about them. At the RTL level you have some power information but it is often too late to make major architectural changes (add an offload audio-processor, for example). Early in the design, making… Read More


High Performance or Cycle Accuracy? You can have both

High Performance or Cycle Accuracy? You can have both
by Daniel Payne on 01-26-2013 at 10:55 pm

SoC designers have always wanted to simulate hardware and software together during new product development, so one practical question has been how to trade off performance versus accuracy when creating an early model of the hardware. The creative minds at Carbon Design Systems and ARM have combined to offer us some hope and relief… Read More


Battling SoCs: QCOM vs NVDA vs Samsung

Battling SoCs: QCOM vs NVDA vs Samsung
by Daniel Nenni on 01-13-2013 at 7:00 pm

If I had to describe CES in one word it would be exhausting. There were 3,000+ vendors, 150,000+ people, lines for everything, but 100% pure excitement. Even my beautiful wife was intrigued by the technology that shapes our lives. The smart toaster was of great interest to her since she says I time my toast with the smoke alarm. The … Read More


Tech Forum, February 5, features 32/28-, 20-, 14-, and 10-nanometer processes

Tech Forum, February 5, features 32/28-, 20-, 14-, and 10-nanometer processes
by Daniel Nenni on 01-04-2013 at 7:00 pm

The Common Platform Alliance — IBM, Samsung Electronics, Co., Ltd., and GLOBALFOUNDRIES — continues to redefine the landscape of the semiconductor industry with its groundbreaking collaboration. Join us at our 2013 Common Platform Technology Forumon Tuesday, February 5, 2013 at the Santa Clara Convention Center as we showcaseRead More


Formal Verification at ARM

Formal Verification at ARM
by Paul McLellan on 12-20-2012 at 4:34 pm

There are two primary microprocessor companies in the world these days: Intel and ARM. Of course there are many others but Intel is dominant on the PC desktop (including Macs) and ARM is dominant in mobile (including tablets).

One of the keynotes at last month’s Jasper User Group (JUG, not the greatest of acronyms) was by Bob… Read More


Here to make my stand, with a chipset in my hand

Here to make my stand, with a chipset in my hand
by Don Dingee on 11-16-2012 at 6:13 pm

Yesterday, I clicked “like” on a LinkedIn post with the title “TI Cuts 1,700 Jobs”. Today, I read the analysis and pulled out Social Distortion’s “Still Alive” for inspiration. I’ve been through this more than once. For them it’s not like-worthy, and I feel their sting.

The part of the post I liked was the comment: “This is good for … Read More