‘Parker’ is a fascinating name for a chip designed for autonomous vehicles – more likely, the project name was pulled off a map as a bedroom community near Denver. First highlighted on the roadmap in 2013, and advertised as inside the DRIVE PX 2 platform shown at CES 2016, NVIDIA revealed some details of Parker at Hot Chips 2016.… Read More
How to Save 10,000 Lives
It’s Labor Day weekend in the U.S. and the National Safety Council (NSC) has forecast that approximately 400 deaths will occur on the nation’s highways. This death toll is about on par with past Labor Day weekends, with no big increase or reduction anticipated.
This routine slaughter is greeted by most observers with a yawn, but … Read More
Synopsys Webinar: MIPI Adoption Beyond Mobile, it’s now!
Some of the various MIPI specifications are now massively used in mobile (smartphone or tablet), especially the Multimedia related specs like Camera Serial Interface (CSI-2), Display Serial Interface (DSI) and D-PHY. You have to implement with CSI-2 or DSI controller a serial based physical interface, D-PHY specified up to… Read More
Pushing automotive-grade embedded flash to 28nm
18 months ago Renesas announced they were prototyping their SG-MONOS eFlash on 28nm, and at the time we said it would be a couple of years before actual product. Yesterday, Renesas revealed their partner in this effort is TSMC – no surprise – and hinted things are moving, with better performance than expected but on a longer qualification… Read More
Time for U.S. Fatality Reduction Targets
Almost exactly a year ago I wrote a blog implicating the insurance industry in the high level of highway fatalities in the U.S. As part of that blog (“The Insurance Industry Has Blood on Its Hands”) I suggested that the National Highway Traffic Safety Administration ought to look into developing a fatality-reduction… Read More
Millennial Tyranny in the Connected Car
Nielsen’s latest AutoTECHCAST study once again introduces confusion to the connected car debate, but it’s understandable and relates to a demographic gradient around technology. Young people are aware of an interested in so-called “brought-in” technologies, while the majority of (older) people… Read More
Keep It Simple, Allstate
A report in the Wall Street Journal last week dives into the insurance industry’s quandary over the anticipated onset of self-driving cars that might significantly and negatively impact the volume of claims and, ultimately, mitigate the need for car insurance altogether. The report is simultaneously a source of alarm and relief… Read More
GM Trumps Ford
I strongly recommend giving a listen to John McElroy’s panel discussion podcast featuring Julia Steyn (pictured on the right, above), vice president of urban mobility and Maven for General Motors along with John Voelcker of Green Car Reports and Rebecca Lindland of Kelley Blue Book. Steyn offered up a mountain of substance regarding… Read More
Customized PMICs with OTP in automotive and IoT
Power. Every device needs it. Managing it properly can make all the difference between a device people enjoy using and one that is more hassle than it is worth. What happens between the battery and the processor is the job of the power management integrated circuit (PMIC).
Why are PMICs gaining so much attention? Increased power … Read More
Tesla: After the Crash
The funny thing about pitching new cars to the general public these days is that no one really wants to think about ever getting into a crash. There was a time when General Motors counted on OnStar as a deciding factor in selling cars because of its post-crash prophylaxis of automatically summoning assistance.
A couple decades of … Read More
Rapidus, IBM, and the Billion-Dollar Silicon Sovereignty Bet