Flexible ASIC Strategy!

During my last Taiwan trip I also spent time with Global Unichip. Clearly, in order for the semiconductor industry to thrive we must enable design starts. With the rising costs and complexity of semiconductor design and manufacturing this is a much greater challenge which is why I’m so interested in GUC, for the greater good of the semiconductor ecosystem.

GLOBAL UNICHIP CORP. (GUC), the Flexible ASIC Leader[SUP]TM[/SUP] is based in Taiwan and provides a comprehensive suite of The Flexible ASIC Services[SUP]TM[/SUP] that meet the unique business and technology requirements of today’s innovative technology company.

The design services businesses really took off with the likes of eSilicon, Open-Silicon, and a dozen others, enabling the outsourcing of semiconductor design and operations. Unfortunately that is a very margin centric business which, as it turns out, is very hard to scale. Single digit margins also limit exit strategies which will kill future investment and growth.

GUC provides an unmatched combination of advanced technology, low power and embedded CPU design capabilities and production knowhow through close partnership with TSMC and major packaging and testing companies that are ideal for advanced communications, computing and consumer electronics ASIC applications. The company has the proven ability to maximize the power/ performance sweet spot while delivering the fastest possible time-to-market. GUC’s uncompromising performance provides the absolute best power, speed, quality, yield and on-time delivery. Our goal is to innovate and deliver world class Flexible ASIC Services that elevate IC visionaries to the next level of leadership in their markets.

How is the Full Service Flexible ASIC strategy different? Simple, it’s a matter of changing with the times. Risk adverse start-up fabless companies are no longer a growth market. Medium to large fabless semiconductor companies are where the growth is. Designing high speed semiconductors in the third dimension is Flexible ASIC. Differentiation through custom IP is Flexible ASIC. Providing a higher level of IP abstraction is Flexible ASIC. The future of ASIC is Flexible ASIC.

“We thought it appropriate to adopt the ‘guc-asic.com’ domain name because it more accurately reflects GUC’s positioning and how our customers are beginning to view us,” said Jim Lai, President of GUC. “The name is also very easy to remember
and very easy to type, which clearly offers some major advantages for our shareholders, customers and partners.”

GUC made some interesting changes last week, a new URL (www.guc-asic.com) and a new logo in support of the Flexible ASIC strategy. Honestly, the old logo made me dizzy so this is a good thing. Search engine optimization is also important and the URL is a key part of SEO. Most importantly it sends a strong message to competitors, partners, investors, and customers. Global Unichip Corp. (GUC), the Flexible ASIC LeaderTM, has a scalable business model.

Based in Hsin-chu, Taiwan GUC has developed a global reputation with a presence in China, Europe, Japan, Korea, and North America. GUC is publicly traded on the Taiwan Stock Exchange under the symbol 3443.