I just attended a keynote presentation at SNUG from Aart de Geus, CEO of Synopsys. This event is well attended with some 2,500 people that are learning from the 96 presentations on all things Synopsys, semiconductor. IP, and foundry trends. There are big name sponsors like: GLOBALFOUNDRIES, Samsung, socioeconomic, TSMC, Fujitsu,… Read More
Tag: snug
SoC’s Shift Left Needs Software Integrity
Since Aart de Geus, co-CEO and co-founder of Synopsys, gave his keynote at the Synopsys User Group (SNUG) conference in Silicon Valley last March, I’ve been hearing a lot more about the “Shift Left” in semiconductor design. Although I couldn’t attend Synopsys’ 25[SUP]th[/SUP]SNUG, I found some short videos on the Synopsys website… Read More
25 Years of SNUG; 50 Years of Moore’s Law
Earlier this week it was the Synopsys user group meeting SNUG. Not just any old SNUG but the 25th Annual SNUG. The first one was 15th March 1991 and was attended by 100 people. At the time, Synopsys had annual revenues of $22M. This year, the various SNUGs around the world will have a total attendance of 10,000 people and Synopsys revenue… Read More
Sebastian Thrun: Self-driving cars, MOOCs, Google Glass and more
Sebastian Thrun gave a fascinating keynote at SNUG last week. It didn’t have that much to do with IC design but he discussed 3 projects that he had been involved with. Anyone would be happy to have just one of these projects on their resume but he has all these (and more).
The first is the Google self-driving car. This project actually… Read More
SNUG and IC Compiler II
I have been at SNUG for the last couple of days. The big announcement is IC Compiler II. It was a big part of Aart’s keynote and Monday lunch featured all the lead customers talking about their experience with the tool.
The big motivation for IC Compiler II was to create a fully multi-threaded physical design tool that will scale… Read More
Mark your Date for Semiconductor Design Vision
A very popular acronym is ‘WYSIWYG’ – What You See Is What You Get! This is very true and is important to visualize things to make it better in various aspects such as aesthetics, compactness, organization, structure, understandable for correction and so on; the most important, in case of semiconductor design, is being able to identify… Read More
TSMC on Collaboration: JIT Ecosystem Development
Cliff Hou of TSMC gave the keynote today at SNUG on Collaborate to Innovate: a Foundry’s Perspective. Starting around 45nm the way that a foundry has to work with its ecosystem fundamentally changed. Up until then, each process generation was similar enough to the previous one, apart obviously from size, that it could be … Read More
Moore Push Versus Market Pull
I was at SNUG earlier today at both Aart’s keynote that opened the conference and at his “meet the press” Q&A just before lunch. The keynote was entitled Bridges to the Gigascale Decade. And the presentation certainly contained lots of photos of bridges! Anyway, I’m going to focus on just one thing,… Read More
Synopsys ♥ TSMC!
Dr. Paul McLellan and I will be covering the Silicon Valley SNUG live again this year. Unfortunately we are only allowed to see the keynotes (same thing with CDNLive) but they look very good:
Keynote Address: Massive Innovation and Collaboration into the “GigaScale” Age!
Aart de Geus, Chairman and co-CEO, Synopsys,… Read More
SNUG in Asia, US East Coast
If you are in Asia then the Synopsys user group SNUG is coming up, soon in Japan and next month in China. Actually if you are in India I’m afraid you already missed it last month, just after DAC.
SNUG Japan is on 12th July in a couple of days time from 10am until 8pm in Tokyo.
In China there are 3 between August 14th and 21st
- Beijing 北京