Aart de Geus At the Heart of Impact!

Aart de Geus At the Heart of Impact!
by Alex Tan on 03-26-2018 at 7:00 am

At the Silicon Valley SNUG 2018, Synopsys Chairman and co-CEO Dr. Aart de Geuss gave his keynote speech addressing attendees on how far we have evolved, and at times encountered the aha factor that helps propel us to the next level. He explored trends as well as the current state of his company solution offerings.


Moore’s Law, Digital
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IoT or Smart Everything?

IoT or Smart Everything?
by Daniel Payne on 03-31-2016 at 12:00 pm

I just attended a keynote presentation at SNUG from Aart de Geus, CEO of Synopsys. This event is well attended with some 2,500 people that are learning from the 96 presentations on all things Synopsys, semiconductor. IP, and foundry trends. There are big name sponsors like: GLOBALFOUNDRIES, Samsung, socioeconomic, TSMC, Fujitsu,… Read More


SoC’s Shift Left Needs Software Integrity

SoC’s Shift Left Needs Software Integrity
by Pawan Fangaria on 05-05-2015 at 3:00 pm

Since Aart de Geus, co-CEO and co-founder of Synopsys, gave his keynote at the Synopsys User Group (SNUG) conference in Silicon Valley last March, I’ve been hearing a lot more about the “Shift Left” in semiconductor design. Although I couldn’t attend Synopsys’ 25[SUP]th[/SUP]SNUG, I found some short videos on the Synopsys website… Read More


25 Years of SNUG; 50 Years of Moore’s Law

25 Years of SNUG; 50 Years of Moore’s Law
by Paul McLellan on 03-26-2015 at 8:00 am

Earlier this week it was the Synopsys user group meeting SNUG. Not just any old SNUG but the 25th Annual SNUG. The first one was 15th March 1991 and was attended by 100 people. At the time, Synopsys had annual revenues of $22M. This year, the various SNUGs around the world will have a total attendance of 10,000 people and Synopsys revenue… Read More


Sebastian Thrun: Self-driving cars, MOOCs, Google Glass and more

Sebastian Thrun: Self-driving cars, MOOCs, Google Glass and more
by Paul McLellan on 03-31-2014 at 4:00 pm

Sebastian Thrun gave a fascinating keynote at SNUG last week. It didn’t have that much to do with IC design but he discussed 3 projects that he had been involved with. Anyone would be happy to have just one of these projects on their resume but he has all these (and more).

The first is the Google self-driving car. This project actually… Read More


SNUG and IC Compiler II

SNUG and IC Compiler II
by Paul McLellan on 03-25-2014 at 4:04 pm

I have been at SNUG for the last couple of days. The big announcement is IC Compiler II. It was a big part of Aart’s keynote and Monday lunch featured all the lead customers talking about their experience with the tool.

The big motivation for IC Compiler II was to create a fully multi-threaded physical design tool that will scale… Read More


Mark your Date for Semiconductor Design Vision

Mark your Date for Semiconductor Design Vision
by Pawan Fangaria on 03-13-2014 at 4:30 am

A very popular acronym is ‘WYSIWYG’ – What You See Is What You Get! This is very true and is important to visualize things to make it better in various aspects such as aesthetics, compactness, organization, structure, understandable for correction and so on; the most important, in case of semiconductor design, is being able to identify… Read More


TSMC on Collaboration: JIT Ecosystem Development

TSMC on Collaboration: JIT Ecosystem Development
by Paul McLellan on 03-27-2013 at 2:02 pm

Cliff Hou of TSMC gave the keynote today at SNUG on Collaborate to Innovate: a Foundry’s Perspective. Starting around 45nm the way that a foundry has to work with its ecosystem fundamentally changed. Up until then, each process generation was similar enough to the previous one, apart obviously from size, that it could be … Read More


Moore Push Versus Market Pull

Moore Push Versus Market Pull
by Paul McLellan on 03-25-2013 at 5:55 pm

I was at SNUG earlier today at both Aart’s keynote that opened the conference and at his “meet the press” Q&A just before lunch. The keynote was entitled Bridges to the Gigascale Decade. And the presentation certainly contained lots of photos of bridges! Anyway, I’m going to focus on just one thing,… Read More