It’s Always Good If the Customer Is Arguing

It’s Always Good If the Customer Is Arguing
by Paul McLellan on 07-04-2014 at 2:41 am

I’ve never been in sales. Never “carried a bag”. But I have run sales forces and I have spent a lot of time in marketing, guiding sales forces. Well, herding cats comes to mind, but cats don’t have commission plans. Engineers say sales people are emotional, and ego-driven, but change their commission plans… Read More


IoT Breakfast Panel at DAC

IoT Breakfast Panel at DAC
by Daniel Payne on 06-03-2014 at 7:21 pm

Tuesday morning at DAC I enjoyed a free breakfast courtesy of Synopsysand GLOBALFOUNDRIESwhere I learned more about the emerging market of IoT, and what it means to semiconductor, EDA and IP vendors. Panelists included: Semico Research, HP, Synopsys, GLOBALFOUNDRIES and Broadcom. … Read More


DAC is Next Week!

DAC is Next Week!
by Paul McLellan on 05-31-2014 at 3:03 am

DAC starts on Sunday. If you are in San Francisco on Sunday then the first event is the normal welcome reception. This is the ultimate networking event in EDA. It is in the Intercontinental Hotel about a block from the convention center and runs from 5.30 to 7pm. This is preceded by Gary Smith’s traditional kickoff from 5pm to… Read More


Context Aware Library Models for Improved Static Analysis Accuracy

Context Aware Library Models for Improved Static Analysis Accuracy
by Daniel Nenni on 05-30-2014 at 10:00 pm

Digital semiconductor design flows predominantly use library models (typically verilog and liberty formats) for static analyses. Design sizes continue to grow and geometry continues to shrink. Demand for superior performance continue to increase. Accuracy of the library models has become more critical than ever before … Read More


A Novel Approach to IC Design in the Cloud

A Novel Approach to IC Design in the Cloud
by Daniel Nenni on 05-23-2014 at 3:00 pm

Migration to cloud computing for scientific and engineering applications is inevitable. More specifically for IC design, the benefits are significant:

  • Common IC design infrastructure to unburden each user from setting up and maintaining a separate infrastructure
  • Cloud based IC design enables global collaboration among
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Jasper at DAC

Jasper at DAC
by Paul McLellan on 05-20-2014 at 6:55 pm

Wait, didn’t Cadence just acquire Jasper. Why is there a Jasper at DAC post?

So the big event is lunch on Tuesday, on Treasure Island. For out of towners that is the island in the middle of the bay bridge (actually just half of it). Food trucks, awesome views of the bay, and really cool street performers. There will be street magic,… Read More


Calypto @ #51DAC Must See!

Calypto @ #51DAC Must See!
by Daniel Nenni on 05-16-2014 at 7:00 pm

DAC 2014 in San Francisco promises plenty of new information on emerging low power techniques and faster ways to get to working, fully verified RTL using high level synthesis and formal verification. Get the latest from the industry leader in technologies for high level design and verification and low power RTL designby attendingRead More


PrEDAC Mixer

PrEDAC Mixer
by Paul McLellan on 05-15-2014 at 3:53 pm

This month’s EDAC mixer is once again at the Savvy Cellar in Mountain View (basicallly in the Caltrain station). It is on May 22nd from 6-8pm.

Get together with your fellow industry peers and insiders at the monthly EDAC Mixer, to the benefit of local charities. You don’t need to donate anything, you just show up and pay… Read More


A Brief History of MunEDA

A Brief History of MunEDA
by Daniel Nenni on 05-12-2014 at 4:56 pm

In 2002, MunEDA was launched under the guidance of EDA academic veterans and IEEE fellows Prof. Kurt Antreich and Prof. Helmut Gräb (TUM Munich Technical University ) which represented 20 plus years of EDA research and experience. All MunEDA tools are combined in a tool suite called WiCkeD[SUP]TM[/SUP]. The tool suite brand was… Read More