Ollie Jones, Vice President of Strategic Sales at Sondrel, has worked extensively across Europe, North America and Asia and has held a variety of commercial leadership roles in FTSE 100, private equity owned and start-up companies.
Most recently Ollie was Chief Commercial Officer for an EV battery start up where he led the acquisition… Read More
The automotive industry is on the brink of a revolutionary transformation, where predictive maintenance and monitoring are taking center stage. In a recent webinar panel session, industry experts delved into the challenges, current approaches, and future innovations surrounding the guarantee and extension of mission profiles.… Read More
Alchip Technologies, Ltd. is a company that specializes in ASIC (Application-Specific Integrated Circuit) design and manufacturing. They are known for providing high-performance and customized ASIC solutions for a variety of applications. Alchip works with clients to design and develop integrated circuits that meet specific… Read More
By Philippe Flatresse, Bich-Yen Nguyen, Rainer Lutz of SOITEC
Automotive radar is a key enabler for the development of advanced driver assistance systems (ADAS) and autonomous vehicles. The use of radar allows vehicles to sense their environment and make decisions based on that information, enhancing… Read More
Two recent software-based algorithmic technologies –– autonomous driving (ADAS/AD) and generative AI (GenAI) –– are keeping the semiconductor engineering community up at night.
While ADAS at Level 2 and Level 3 are on track, AD at Levels 4 and 5 are far from reality, causing a drop in venture capital enthusiasm and money. Today,… Read More
I don’t know about you, but when I think of mission-critical applications, I immediately think of space exploration or military operations. But in today’s world, mission-critical applications are all around us. Think about the cloud and how data is managed, analyzed, and shared to execute any number of tasks that have safety … Read More
The electrification of cars and the growth of EVs means that more semiconductor content is being added with every new vehicle model from suppliers around the globe. There are unique concerns for automotive IP in terms of reliability, security and safety over the lifetime of the vehicle. I had the pleasure to speak with Pawini Mahajan… Read More
Traveling by car is something that I take for granted and I just expect that my trips will be safe, yet our cars are increasingly using dozens of ECUs, SoCs and millions of lines of software code that combined together present a target for hackers or system failures. The Automotive Safety Integrity Levels (ASIL) are known by the letters:… Read More
Automotive appears to be about the only bright spot in the semiconductor market for 2023. Forecasts for the overall semiconductor market range from a decline of 4% to a decline of 20%. Semiconductor companies generally have bleak outlooks for the start of 2023, citing excess inventories ad weak end market demand. The chart below… Read More
The AAA (U.S. auto club) must have AGHD (attention-getting deficit disorder). The headline from the organization’s latest research is: “Fear of Self-Driving Cars is on the Rise.” That should straighten things out, right?
The survey was conducted across a representative sample of U.S. households, according to the reported… Read More
