Tesla’s Musk Mocks Marketing

Tesla’s Musk Mocks Marketing
by Roger C. Lanctot on 12-27-2020 at 10:00 am

Teslas Musk Mocks Marketing

The Automotive News had a standout year in 2020 – thriving at a time when many publishers suffered. With factories and dealerships shuttered in the spring due to the pandemic, the outlook was bleak but the Automotive News dug in amplifying its reporting with multiple podcasts and video content documenting the ups and downs

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Amazon Tesla Uber and DoorDash

Amazon Tesla Uber and DoorDash
by Roger C. Lanctot on 12-27-2020 at 6:00 am

Amazon Tesla and Uber DoorDash

As the death toll in the U.S. from COVID-19 approaches 300,000 I am impressed by the resilience of pandemic doubters and deniers. I’m talking about the point-three-percent-ers* who have shifted from calling COVID-19 a hoax to encouraging as many people as possible to get the virus to “get it over with.”

Maybe “impressed” isn’t… Read More


Tesla: The Eyes Have It

Tesla: The Eyes Have It
by Roger C. Lanctot on 12-13-2020 at 6:00 am

Tesla The Eyes Have It

David Zipper of Harvard’s Kennedy School writes in Slate that the incoming Biden Administration should “bring the hammer down” on Tesla Motors for its mis-labeled and therefore misleading Autopilot application and the recently updated Full Self-Driving software beta in the interest of the general public. Zipper’s plan,

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The Future of Connected Car Advertising

The Future of Connected Car Advertising
by Roger C. Lanctot on 12-06-2020 at 6:00 am

The Future of Connected Car Advertising

“Ads definitely work, but we can’t tell you how or why or give you any evidence,” – Tim Hwang, research fellow, Georgetown Center for Security and Emerging Technology

Two recent episodes of the Freakonomics Radio podcast tackle the question “Does advertising actually work?” and they coincided with a presentation… Read More


What the Hell is C-V2X and Should I Care?

What the Hell is C-V2X and Should I Care?
by Roger C. Lanctot on 11-07-2020 at 6:00 am

What the Hell is C V2X Should I Care

Automotive innovations have the greatest impact when they create what can only be described as magical experiences. The most magical experience of all is the car that avoids hitting things, or the car that parks itself.

I feel pretty strongly that cars should not hit things – that this is a product defect. The introduction… Read More


Elon Musk’s Aspirational Automation

Elon Musk’s Aspirational Automation
by Roger C. Lanctot on 11-01-2020 at 8:00 am

Elon Musk Aspirational Automation

Tesla Motors kicked off the release of its latest earnings with news of record results and the release of the company’s Full Self Driving beta. Leading up to the earnings, most attention was focused on whether Tesla will meet its original target of 500,000 vehicle shipments this year in spite of the negative impact of the pandemic.

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Webinar on Synopsys MIPI IP

Webinar on Synopsys MIPI IP
by Tom Simon on 10-19-2020 at 10:00 am

Synopsys MIPI IP

MIPI may have started out as a standard for mobile phones, but it has become very important for connecting cameras and displays in a wide range of other things such as cameras, computers, drones, VR glasses, IoT devices and cars. Along the way it has matured by adding important features to support new applications. Now when we talk… Read More


The Car Data Monetization Muddle

The Car Data Monetization Muddle
by Roger C. Lanctot on 09-30-2020 at 6:00 am

The Car Data Monetization Muddle

Four years ago, this month, McKinsey published a report – “Monetizing Car Data” – which continues to simultaneously haunt and mock the automotive industry. The report claimed that by 2030 the so-called “car data market” would be worth as much as $750B.

SOURCE: McKinsey

This report spawned… Read More


Autonomous Vehicles: Avoiding Obstacles and Responsibility

Autonomous Vehicles: Avoiding Obstacles and Responsibility
by Roger C. Lanctot on 09-27-2020 at 6:00 am

Autonomous Vehicles Avoiding Obstacles and Responsibility

The headline screams off of the page and challenges all that we know about the fatal crash in Tempe, Ariz., that took the life of Elaine Herzberg two and a half years ago. “Backup Driver of Autonomous Uber SUV Charged with Negligent Homicide in Arizona.”

How could the National Transportation Safety Board (NTSB) associate itself… Read More


The Cloud Changes Connected Cars

The Cloud Changes Connected Cars
by Roger C. Lanctot on 09-13-2020 at 8:00 am

The Cloud Changes Connected Cars

Rare is the auto maker today that views connectivity as an option when designing a car. Connectivity is essential even if it is not yet universally available.

Strategy Analytics interviewed a selection of automotive executives in connection with a white paper prepared for Ericsson to explore this proposition. (“Connected Read More