GM’s CES No Show: EmBARRAssing!

GM’s CES No Show: EmBARRAssing!
by Roger C. Lanctot on 11-28-2019 at 6:00 am

Image RemovedAfter failing in 2017 and 2018 to put a single woman on-stage to deliver a high profile keynote, the Consumer Technology Association featured four female keynoters in 2019. Until recently, two women were on the docket for the 2020 show in January, but news arrived last week that General Motors’ CEO Mary Barra… Read More


GM is Burning

GM is Burning
by Roger C. Lanctot on 10-27-2019 at 11:00 am

Image RemovedWhat is it about General Motors? The once largest maker of cars in the world (now sixth or seventh) has been in an all-fronts retreat for years – while Wall Street analysts and top GM brass whistle past the graveyard touting gains in the company’s stock price and profitability.

GM has exited key markets including Europe,

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Functional Safety ARC Processor IP will speed automotive system design

Functional Safety ARC Processor IP will speed automotive system design
by Tom Simon on 10-09-2019 at 10:00 am

In the automotive space you can’t even get out of the starting gate without Functional Safety (FS). All electronic system that go into cars must have ISO 26262 certification. However, this is not something you slap on after the fact. From the ground up the requirements for ISO 26262 must be considered and the proper processes must… Read More


Fossil Fuels in the Crosshairs

Fossil Fuels in the Crosshairs
by Roger C. Lanctot on 09-29-2019 at 11:00 am

Image RemovedIn the heat of a presidential campaign, especially one with 19 competing candidates, the contenders may get carried away in the interest of getting attention and, presumably, attracting supporters. Beto O’Rourke might be accused of such rhetorical excess for his call, in the third Democratic Party debate, for

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Chapter Ten – Design Automation for Systems

Chapter Ten – Design Automation for Systems
by Wally Rhines on 09-13-2019 at 6:00 am

Electronic design automation has evolved to an extent that the complex chips with tens of billions of transistors frequently produce first pass functional prototypes from the manufacturer.  What makes this so incredible is that such a small portion of the possible states of electronic operation are actually tested in the simulation… Read More


Chapter Nine – Specialization Inhibits System Level Optimization

Chapter Nine – Specialization Inhibits System Level Optimization
by Wally Rhines on 09-06-2019 at 6:00 am

Solving critical customer problems sometimes isn’t enough.  One of my most interesting experiences came during the development and rollout of a product that was designed to optimize integration of hardware and embedded software.  In this case, the product performed exactly as planned but the plan ignored the organizational… Read More


TSMC OIP Overview and Agenda!

TSMC OIP Overview and Agenda!
by Daniel Nenni on 09-05-2019 at 6:00 am

The TSMC Symposium and OIP Ecosystem Fourm are the most coveted events of the year for the fabless semiconductor ecosystem, absolutely. In my 35 years of semiconductor experience never has there been a more exciting time in the ecosystem and that is clear by the overview and agenda for this year’s event. I hope to see you there:… Read More


Leave the Driving to Musk!

Leave the Driving to Musk!
by Roger C. Lanctot on 09-03-2019 at 10:00 am

Image RemovedFor years Tesla Motors’ CEO Elon Musk has been taunting the global insurance industry that he would offer insurance coverage directly from Tesla if he was dissatisfied with the industry’s own underwriting. That shoe dropped last week with a resounding thud as Tesla Insurance Services launched in California.

As… Read More


Designing Connected Car Cockpits

Designing Connected Car Cockpits
by Roger C. Lanctot on 08-18-2019 at 4:00 pm

Image RemovedCreating engaging, though not distracting, in-vehicle experiences that enhance driving and maximize safety represents an intimidating and inspiring opportunity for automotive designers – who have already made great strides. The widespread adoption of connectivity means that artificial intelligence… Read More


Tensilica HiFi DSPs for What I Want to Hear, and What I Don’t Want to Hear

Tensilica HiFi DSPs for What I Want to Hear, and What I Don’t Want to Hear
by Randy Smith on 08-16-2019 at 10:00 am

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It seems every day we see a new article (or ten) on autonomous driving. It is an especially hot topic, and it will happen someday. For now, we can dream about it, and many people are working on it. But for the present, the technology in a car that commands my attention is audio. I’ve been a musician since 4th grade. I still … Read More