Designing Connected Car Cockpits

Designing Connected Car Cockpits
by Roger C. Lanctot on 08-18-2019 at 4:00 pm

Creating engaging, though not distracting, in-vehicle experiences that enhance driving and maximize safety represents an intimidating and inspiring opportunity for automotive designers – who have already made great strides. The widespread adoption of connectivity means that artificial intelligence in the form… Read More


Tensilica HiFi DSPs for What I Want to Hear, and What I Don’t Want to Hear

Tensilica HiFi DSPs for What I Want to Hear, and What I Don’t Want to Hear
by Randy Smith on 08-16-2019 at 10:00 am

It seems every day we see a new article (or ten) on autonomous driving. It is an especially hot topic, and it will happen someday. For now, we can dream about it, and many people are working on it. But for the present, the technology in a car that commands my attention is audio. I’ve been a musician since 4th grade. I still perform occasionally… Read More


Semicon West 2019 – Day 3 – Global Foundries

Semicon West 2019 – Day 3 – Global Foundries
by Scotten Jones on 07-30-2019 at 10:00 am

On Wednesday, July 10th I got to sit down with Gary Patton, CTO and SVP of worldwide research and development of Global Foundries and get an update on how the company is doing.

We started with a discussion of Global Foundries (GF) general business health. Revenue for the year is expected to be around $6 billion dollars. They are focused… Read More


Meeting Automotive IC Design Challenges for Safety using On-Chip Sensors

Meeting Automotive IC Design Challenges for Safety using On-Chip Sensors
by Daniel Payne on 05-09-2019 at 7:00 am

I’ve been driving cars since 1978 and have even done a few DIY repairs in the garage, so I know how warm the engine compartment, transmission or exhaust system can become which makes automotive IC design rather unique in terms of the high temperature and voltage ranges that an electronic component is subjected to. Our safety… Read More


Tesla: The Day the Industry Stood Still

Tesla: The Day the Industry Stood Still
by Roger C. Lanctot on 05-05-2019 at 7:00 am

Tesla Motors held an investor event at its Palo Alto headquarters. CEO Elon Musk and a series of Tesla executives announced a new in-house developed microprocessor (already in production and being deployed in Tesla vehicles) and its plans and progress toward autonomous vehicle operation.

Tesla Autonomy Day Live Stream

To be … Read More


Real Time Object Recognition for Automotive Applications

Real Time Object Recognition for Automotive Applications
by Tom Simon on 04-12-2019 at 7:00 am

The basic principles used for neural networks have been understood for decades, what have changed to make them so successful in recent years are increased processing power, storage and training data. Layered on top of this is continued improvement in algorithms, often enabled by dramatic hardware performance improvements.… Read More


Which Way is Up for Lyft, Uber?

Which Way is Up for Lyft, Uber?
by Roger C. Lanctot on 04-07-2019 at 7:00 am

Lyft’s initial public offering was expected to be the biggest tech offering in two years. A public offering is very much like an elevator and everyone getting on the elevator wants to go up. It’s worth noting as the doors open on the Lyft IPO elevator, General Motors is likely to be getting off – and they are not alone.… Read More


Lyft & Auto Industry Annihilation

Lyft & Auto Industry Annihilation
by Roger C. Lanctot on 03-31-2019 at 5:00 am

The good news is that Lyft’s initial public offering is over-subscribed, according to published reports. That also happens to be the bad news.

Like its disruptive corporate kin – Waymo, Uber, and Tesla Motors – Lyft is out to creatively destroy the automotive industry. In the process, the company is set on a course for its own annihilation… Read More


I Finally Understand Brexit

I Finally Understand Brexit
by Roger C. Lanctot on 03-17-2019 at 7:00 am

I have gazed across the Pond in bafflement over Brexit until two days ago. I now grasp the depth and breadth of British anxiety over political and legal ties to Brussels and it boils down to regulatory over-reach.

Yesterday, the European Commission announced that it had adopted new rules “stepping up the deployment of Cooperative… Read More


Accelerating SOC Development for Automobile Applications

Accelerating SOC Development for Automobile Applications
by Tom Simon on 03-11-2019 at 12:00 pm

No area of electronics is moving faster than automotive semiconductors. Everyone has been talking about the increasing electronics content of automobiles for decades. With Advanced Driver Assistance System (ADAS) and autonomous driving becoming a reality the pace has picked up even more. These new designs combine just about… Read More