Shifting Chip Design Left!

Shifting Chip Design Left!
by Daniel Nenni on 03-15-2015 at 7:00 am

In the traditional sense “Shift Left” is the process of making things simpler in an effort to make things faster. Shift Left was the theme of theDVCon keynote last week delivered by Synopsys co-founder and co-CEO Aart de Geus which is right on topic when it comes to modern semiconductor design and manufacturing, absolutely.

KEYNOTE:Read More


Designing Change into Semiconductor Techonomics

Designing Change into Semiconductor Techonomics
by Daniel Payne on 04-29-2014 at 5:23 pm

Every industry has famous thought leaders that can summarize where we’ve been and then paint a picture of where we’re headed towards in the future. Often they make statements that become industry expressions, like “Moore’s Law” or the “Internet of Things”. I think that if Synopsys… Read More


The US Executive Forum 2013

The US Executive Forum 2013
by Daniel Nenni on 09-26-2013 at 10:00 am

The US Executive Forum hosted by the Global Semiconductor Alliance was held last night at the beautiful Rosewood Sand Hill Hotel in Menlo Park. We all have memorable events in our professional lives and this is one of mine, absolutely. The audience was filled with semiconductor executives from around the world who chatted freely… Read More


Aart: Technomic Push-Pull

Aart: Technomic Push-Pull
by Paul McLellan on 06-26-2013 at 11:00 pm

Aart de Geus gave one of the visionary look to the next 50 years of EDA as a warmup to Stephen Wu’s keynote. EDA is enabling the greatest push-pull ever, part of an exponential change on a scale never before seen.

Technologies seem to go through a 50 year technical push phase (driven by improving the technology) followed by a 50… Read More


Will 14nm Yield?

Will 14nm Yield?
by Daniel Nenni on 03-26-2013 at 9:00 pm

If I had a nickel for every time I heard the term “FinFET” at the 2013 SNUG (Synopsys User Group) Conference I could buy a dozen Venti Carmel Frappuccinos at Starbucks (my daughter’s favorite treat). In the keynote, Aart de Geus said FinFET 14 times and posed the question: Will FinFETs Yield at 14nm? So that was my mission, ask everybody… Read More


Moore Push Versus Market Pull

Moore Push Versus Market Pull
by Paul McLellan on 03-25-2013 at 5:55 pm

I was at SNUG earlier today at both Aart’s keynote that opened the conference and at his “meet the press” Q&A just before lunch. The keynote was entitled Bridges to the Gigascale Decade. And the presentation certainly contained lots of photos of bridges! Anyway, I’m going to focus on just one thing,… Read More


Synopsys ♥ TSMC!

Synopsys ♥ TSMC!
by Daniel Nenni on 03-14-2013 at 8:00 am

Dr. Paul McLellan and I will be covering the Silicon Valley SNUG live again this year. Unfortunately we are only allowed to see the keynotes (same thing with CDNLive) but they look very good:

Keynote Address: Massive Innovation and Collaboration into the “GigaScale” Age!
Aart de Geus, Chairman and co-CEO, Synopsys,
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Synopsys Users Group Silicon Valley 2012 Keynote: Aart de Geus

Synopsys Users Group Silicon Valley 2012 Keynote: Aart de Geus
by Daniel Nenni on 03-27-2012 at 1:26 pm

SNUG Chairman John Busco opened the session with a few words about Aart de Geus, the silver anniversary of Synopsys, and some SNUG statistics. A whopping 2,500 people registered this year! Probably due to the Magma acquisition which is prominently displayed on “Welcome Magma Users” signs and on the flat screens which are everywhere.… Read More


Synopsys Validates EDA360?

Synopsys Validates EDA360?
by Daniel Nenni on 03-26-2012 at 4:26 pm

Before I get too snarky here, I would like to thank Synopsys for the invitation to SNUG 2012 and including me with the professional editors at a 75 minute roundtable discussion with Synopsys CEO Aart de Geus. While Aart is not my favorite big EDA CEO (Wally Rhines of Mentor bought me lunch and returns my email), he is definitely the most… Read More


I love you, you love me, we’re a happy family…

I love you, you love me, we’re a happy family…
by Paul McLellan on 08-31-2011 at 8:00 pm

The CEO panel at the 2nd GTC wasn’t especially enlightening. The theme was that going forward will require cooperation for success and everyone was really ready to cooperate.

The most interesting concept was Aart talking about moving from what he called “scale complexity” aka Moore’s law to what he … Read More