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Final SemiWiki Book Signing at REUSE 2016!

Final SemiWiki Book Signing at REUSE 2016!
by Daniel Nenni on 11-08-2016 at 4:00 pm

 It has been a hectic year for the semiconductor industry so now is a good time to reflect on how we got to where we are today in hopes of better understanding where we are going tomorrow.

Given the importance of semiconductor IP (the $32B ARM acquisition by SoftBank for example) I would strongly suggest attending the REUSE 2016 event on December 1st at the Computer History Museum in Mountain View, CA. And yes, I will be giving away copies of our book “Mobile Unleashed: The History of ARM” in the exhibit hall. I will have 100 copies of the book and more than 200 people are expected so you do the math.

Mobile Unleashed is the origin story of technology super heroes: the creators and founders of ARM, the company that is responsible for the processors found inside 95% of the world’s mobile devices today. This is also the evolution story of how three companies – Apple, Samsung, and Qualcomm – put ARM technology in the hands of billions of people through smartphones, tablets, music players, and more.

Here is the REUSE 2016 abstract, I will post the presentation abstracts when they are available. Be sure and take a look at the exhibitor list because this is a great opportunity to meet the people behind the ever important building blocks of modern semiconductor design, absolutely.

REUSE 2016 is the first of an annual conference and trade show to bring together the semiconductor IP supply chain and its customers for a full day of everything to do with semiconductor IP. Hosted in the heart of Silicon Valley at the world famous Computer History Museum, there could not be a more appropriate venue for a day focused on the hottest segment of the semiconductor industry.

The day will begin with a keynote speech on trends driving IP reuse followed by multiple tracks of technical and business-oriented talks by a diverse set of companies, large and small.

Customer may engage with suppliers is a spacious exhibit area to learn about new technology and solutions that are available.

Capping off the evening will be a social in the exhibit hall with drinks and food provided to allow everyone the opportunity to relax and meet new friends, and even tour the museum itself.

The book signing will start at 5:00pm in the exhibit hall and based on previous events it takes less than one hour to sign 100 books so get there early if you want a print copy. If you would prefer to have a PDF version of the book you can download it HERE. Only registered SemiWiki members can access this wiki so if you are not already a member please join as my guest:

If you haven’t been to theComputer History Museum lately this is your chance:

The Computer History Museum is a nonprofit organization with a four-decade history as the world’s leading institution exploring the history of computing and its ongoing impact on society. The Museum is dedicated to the preservation and celebration of computer history and is home to the largest international collection of computing artifacts in the world, encompassing computer hardware, software, documentation, ephemera, photographs, oral histories, and moving images.

The Museum brings computer history to life through large-scale exhibits, an acclaimed speaker series, a dynamic website, docent-led tours and an award-winning education program.

A tradeshow and conference focused exclusively on semiconductor IP, REUSE 2016 will be held annually with its inaugural event Thursday, December 1, 2016, at the Computer History Museum in Mountain View, CA., from 9am-8pm. For event details, free participant registration, and prospective exhibitor information, please visit Stay informed of the latest news and updates using #REUSE2016.

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