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The next generation of electronic systems starts with conversations between people solving difficult design challenges. For companies developing EDA tools, semiconductor IP, design services, and supporting technologies, DAC 2027 offers an opportunity to turn those conversations into customer relationships, partnerships, and business opportunities.
Taking place July 11–14, 2027, at the San Jose Convention Center, DAC: The Chips to Systems Conference brings the electronic design community into the heart of Silicon Valley. Exhibiting puts your technology where engineers, researchers, developers, academics, and executives can explore its capabilities and discuss how it addresses their needs.
Reach an Audience That Influences Buying Decisions
According to the supplied exhibitor information, organizers anticipate more than 6,000 industry professionals at DAC 2027, with 83% of attendees playing a role in their organization’s purchasing decisions. For exhibitors, that creates an opportunity to reach both technical evaluators and business stakeholders.
A productive booth conversation can move beyond a product introduction. Engineers can ask about integration, performance, and deployment. Managers can explore team requirements and implementation timelines. Procurement stakeholders can discuss commercial considerations. Bringing these perspectives together helps exhibitors understand what prospective customers need to move forward.
Give Your Technology a Live Demonstration
Complex products deserve more than a brief description. DAC provides a setting where companies can demonstrate workflows, explain technical advantages, and answer questions directly. Whether you offer verification software, design automation, IP, or infrastructure solutions, a focused demonstration can help visitors connect your capabilities with their own challenges.
Exhibiting also creates opportunities to learn. Questions from attendees can reveal adoption barriers, emerging requirements, and potential applications. These conversations can inform product positioning, future development, and follow-up discussions long after the exhibit closes.
Build Relationships in Silicon Valley
San Jose places DAC within a concentrated technology ecosystem. For exhibitors, the location offers a setting for meetings with prospective customers, existing accounts, collaborators, and industry contacts.
Face-to-face discussions provide room for the detail that complex buying decisions require. Your team can explore a customer’s priorities, introduce technical specialists, and establish clear next steps. Planning demonstrations and meetings before the event can help turn booth traffic into a more purposeful pipeline of conversations.
Expand Your Presence Beyond the Booth
Companies seeking additional visibility can explore DAC’s partnership packages, sponsorship opportunities, and Exhibitor Forum presentations. These options offer ways to support an exhibit strategy and give attendees additional opportunities to encounter your technology.
The supplied materials describe Exhibitor Forum sessions as 30-minute presentations on the exhibit floor. A presentation can introduce a design challenge, demonstrate an approach, and encourage attendees to continue the discussion with your team.
Plan Your Exhibit Investment
The supplied exhibitor offer lists space at $53.50 per square foot, or $5,350 for a standard 10-by-10-foot booth. It also includes two full conference registrations, valued at approximately $2,900, plus unlimited exhibitor badges.
Organizers reported that approximately 70% of exhibit space was sold in the October outreach. Companies considering participation should review current availability and identify preferred locations early. Selecting a booth is also the moment to define your objectives: product demonstrations, qualified meetings, partner development, or customer engagement.
Reserve Your Place at DAC 2027
To begin, review the exhibitor prospectus and floor plan, then submit the online exhibit application or complete the PDF application. Include your first three booth choices in preference order.
For current availability, pricing, and participation options, contact Patrick Filippelli at [email protected] or 630-929-7960. Bring your team, your technology, and a clear demonstration of the problems you solve. Make DAC 2027 a place to build the relationships that move your business forward, and start planning your exhibit today.
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