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Costello on Communicating a Compelling Company Story

Costello on Communicating a Compelling Company Story
by Paul McLellan on 03-14-2013 at 11:53 pm

The next EDAC sponsored emerging company series (what I’ve been calling Hogan University) is  Joe Costello being interviewed on how to communicate a compelling company story. Anyone who saw Joe’s keynote at DAC several years ago will not want to miss this. I can’t promise that he’ll lie down on the stage and pretend to be a fish again, but I’m sure it will be interesting.

I’ll tell you his rules from that keynote:


  • “Think like a fish.” Know what your customers really want and give it to them.
  • “Write the press release first.” It never gets better than the press release so try and develop your product to measure up to the press release.
  • “Change the rules.” The company that sets the rules wins.

    This will take place at 6pm on May 1st on the Cadence campus (building 10). If you don’t know where the Cadence campus is (you probably worked there at some point, Joe of course did) you surely aren’t in EDA. The event is sure to sell out (it is free, so that “sell” is not quite the right term, but you do need to register).

    Details are on the EDAC website here, including a link for registration.

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