While fully autonomous driving may now be a distant dream, ADAS continues to be a very active industry driver as much for its safety advantages as for other features. Today in the hierarchy of SAE levels, SAE 2+ may represent the most active area of development rather than levels 3 through 5. This range of options still requires a human… Read More
Sondrel Extends ASIC Turnkey Design to Supply Services From Europe to US
It’s no secret that system companies are driving a lot of new silicon. Google, AWS, Tesla and others have well-established design teams delivering differentiated servers, AI engines and other technologies. I’m sure NVIDIA suspects sub rosa projects are already underway in many of these hyperscalers to design out their GPUs.… Read More
Automotive IP Certification
The electrification of cars and the growth of EVs means that more semiconductor content is being added with every new vehicle model from suppliers around the globe. There are unique concerns for automotive IP in terms of reliability, security and safety over the lifetime of the vehicle. I had the pleasure to speak with Pawini Mahajan… Read More
WEBINAR: Driving Forward with UWB Radar: Enhancing Child Safety in Automotive
The rapid advancement of UWB (Ultra-Wideband) wireless technology has garnered significant attention and interest, thanks to its adoption by leading smartphone brands and its versatile range of applications. Within the automotive industry, UWB has already emerged as the preferred choice for Digital Keys in the premium… Read More
Emerging Stronger from the Downturn
It was refreshing to hear a talk focused on emerging stronger from the downturn when the news and media are focused on the gloom. At the recent Siemens EDA User2User conference, Joe Sawicki, executive vice president, IC, gave an uplifting keynote talk to the audience. He highlighted a secular growth trend happening in the semiconductor… Read More
TSMC 2023 North America Technology Symposium Overview Part 4
TSMC covered their specialty technologies in great detail. Specialty is what we inside the ecosystem used to call weird stuff meaning non-mainstream and fairly difficult to do on leading edge processes. Specialty technologies will play an even more important part of semiconductor design with the advent of chiplets where die… Read More
Interconnect Under the Spotlight as Core Counts Accelerate
In the march to more capable, faster, smaller, and lower power systems, Moore’s Law gave software a free ride for over 30 years or so purely on semiconductor process evolution. Compute hardware delivered improved performance/area/power metrics every year, allowing software to expand in complexity and deliver more capability… Read More
Autonomy Lost without Nvidia
Five years ago Uber nearly singlehandedly wiped out the prospect of a self-driving car industry with the inept management of its autonomous vehicle testing in Phoenix which led to a fatal crash. The massive misstep instantly vaporized tens of billions of dollars of Uber’s market cap and sent the company’s robotaxi development… Read More
Automotive Lone Bright Spot
Automotive appears to be about the only bright spot in the semiconductor market for 2023. Forecasts for the overall semiconductor market range from a decline of 4% to a decline of 20%. Semiconductor companies generally have bleak outlooks for the start of 2023, citing excess inventories ad weak end market demand. The chart below… Read More
Mercedes, VW Caught in TikTok Blok
Thirteen years ago, General Motors announced the introduction of a voice-enabled integration of Facebook in its cars. The announcement reflected the irresistible urge to please consumers and lead the market.
Today, multiple car makers are introducing games, streaming video, and social media apps, the most prominent of which… Read More
CES 2025 and all things Cycling