It is no secret that Uber drivers struggle to make a living driving for Uber. The most popular guidance for Uber drivers is to use the service to supplement existing income, not as a full-time job. But Uber is transforming transportation with billions of dollars of investment, billions of dollars in fares and billions of dollars … Read More
Foggy 5G Forecasts Coming into Focus
My colleague and automotive safety system guru at Strategy Analytics, Ian Riches, is fond of citing Amara’s Law. Named for Roy Amara (1925-2007), research, scientist, forecaster and long-term president of the Institute for the Future, the “Law” states: “We tend to overestimate the effect of a technology… Read More
Automobility: The End of Infotainment
Padmasree Warrior, CEO and chief development officer of NextEV USA, kicked off day two of the LA Auto Show’s Automobility LA with a powerful perspective on the current state of the automotive industry. She rattled off the usual litany of congestion, highway fatalities, emissions and changing usage and ownership models… Read More
Uber: From Ride Hail to Blackmail
The U.S. State of Maryland is in the midst of a confrontation with Uber over fingerprints. Maryland wants Uber (and Lyft) to collect the fingerprints of its drivers as part of its background check process. Uber does not want to do so and is threatening to leave the state.
In the run up to a Maryland Public Service Commission hearing … Read More
ATPG, Automotive and 7nm FinFET
The state of Texas hosted two or our industry’s big technical conferences and trade shows this year: DAC and ITC (International Test Conference). IC designers know about DAC in Austin, and test engineers know about ITC in Dallas. I travelled to Austin to cover DAC this past summer, and I was able to connect with Robert Ruiz … Read More
Autonomous Driving, Let’s Be Realistic!
Last week I have attended to the webinar from CEVA ““Challenges of Vision Based Autonomous Driving & Facilitation of An Embedded Neural Network Platform” and I loved that I have heard and seen. For the first time since I read about autonomous driving, I have seen a realistic roadmap and not a geek’s fantasy, suggesting that you… Read More
Mentor DefectSim Seen as Breakthrough for AMS Test
For decades, digital test has been fully automated including methodologies and automation for test pattern generation, grading and test time compression. Automation for analog and mixed-signal (AMS) IC test has not however kept pace. This is troubling as according to IBSapproximately 85% of SoC design starts are now AMS designs.… Read More
Embedded Agility
A familiar refrain in software development, as much as in hardware development, is that the size and complexity of projects continues to grow as schedules shrink and expectations of quality can increase dramatically. A common approach to managing this challenge in software programs is agile development practices and one aspect… Read More
Automobility: The Bot in a Box Boom
The Automobility event, which starts today ahead of the Los Angeles Auto Show, will be remembered for introducing the bot in a box. While Ford Motor Company President and CEO Mark Fields will take the stage this morning to tout Ford’s leadership in transforming transportation with new vehicle ownership models and mass produced… Read More
Ford Motors Discusses Future Mobility Trends at Synopsys Seminar
Five or ten years ago it would have been hard to imagine someone from Ford Motors giving the keynote at a technology summit at a major EDA company like Synopsys. However, on November 2[SUP]nd[/SUP], Synopsys hosted a seminar on the topic of Automotive Architecture Design and System Testing, and Ford Technical Fellow Jim Buczkowski… Read More
LRCX- Mediocre, flattish, long, U shaped bottom- No recovery in sight yet-2025?