Apple Will Nudge Prices Down in 2012: PC Market Will Collapse

Apple Will Nudge Prices Down in 2012: PC Market Will Collapse
by Ed McKernan on 08-21-2011 at 7:10 am


Jack Welch, the former CEO of GE, had an edict that each business unit needed to be #1 or #2 in the market or else he sold it off. HP is #1 in PC market share but it is exiting a business that it no longer can control and soon will bleed a lot of cash. HP’s Operating margin is under 6% and falling while Apple’s is at 40% and growing. So the question… Read More


Intel’s Back to the Future Buy of Micron

Intel’s Back to the Future Buy of Micron
by Ed McKernan on 08-19-2011 at 5:14 am


In an interview that Gordon Moore gave in early 2000, the former co-founder of Intel recounted how they abandoned the DRAM market in the early 1980s in order to exit the increasingly unprofitable business and focus on the promising, yet still young x86 processor market. Intel was also home to EEPROM and NOR Flash, two memory technologies… Read More


Mr. TTL’s Future is Analog: Time to Sell OMAP to Broadcom

Mr. TTL’s Future is Analog: Time to Sell OMAP to Broadcom
by Ed McKernan on 08-17-2011 at 1:00 am

Mr. TTL (otherwise known as Texas Instruments or TI) has had a great run in the cellular market but it is time to decamp. The future is Analog and OMAP must depart to one of the remaining players looking to win the Smartphone and Tablet market. TI is exiting the market so it can focus on the high volume analog market.

On first sight, the … Read More


Captain Ahab Calls Out for the Merger of nVidia and AMD

Captain Ahab Calls Out for the Merger of nVidia and AMD
by Ed McKernan on 08-16-2011 at 8:00 pm

Call me Ishmael. Some years ago –in the mid 1990s – having little or no money in my purse and nothing particular to interest me on shore, I thought I would sail the startup ship Cyrix and see the watery part of the PC world. Whenever I find myself grim about the mouth or pause before coffin warehouses, and bring up the rear of every funeral… Read More


Will AMD Crash Intel’s $300M Ultrabook Party?

Will AMD Crash Intel’s $300M Ultrabook Party?
by Ed McKernan on 08-14-2011 at 7:00 am

Let’s face it, the ships are burning in the harbor and there is only one way out of here for AMD. It needs to crash Intel’s exclusive $300M Ultrabook Party in order to grab a slice of the future, more profitable PC market.

Intel Capital Creates $300 Million Ultrabook FundRead More


nVidia: "30 Days From Going Out of Business"

nVidia: "30 Days From Going Out of Business"
by Ed McKernan on 08-11-2011 at 9:36 pm

Jen Hsun Huang, the CEO of nVidia, has a phrase he often repeats to his employees: “We are 30 days from going out of business.” With product cycles as short as 6 months, the troops are on a constant march to revenue. The earnings conference call on August 11th highlighted two critical pieces of information. First, is the success that… Read More


Altera and Xilinx Eyeing 28nm FPGA Dominance

Altera and Xilinx Eyeing 28nm FPGA Dominance
by Ed McKernan on 08-11-2011 at 7:00 am

28nm FPGAs are finally hitting the market and the next round in the battle between Altera and Xilinx is heating up. At 40nm, Altera beat Xilinx out the door by a year and as a consequence won a lot of new sockets in the high end Communications market. In the past year, Altera has closed the revenue and market share gap with Xilinx. This … Read More


Apple Roadmaps Intel to 14nm

Apple Roadmaps Intel to 14nm
by Ed McKernan on 08-07-2011 at 1:11 pm

Intel will not win the tablet market with any of the various Atom chips rolling out at 32nm, 22nm and even 14nm. They are too late to a game that Apple owns 90% of today and will so in the future. All of these ultra low power atom versions are like the Saturn test rocket developments that preceded the Apollo 11 Moon Landing. They are necessary… Read More


Apple Strength Will Compel ARM to Trim its Sails

Apple Strength Will Compel ARM to Trim its Sails
by Ed McKernan on 08-03-2011 at 7:00 pm

ARM’s move into the broad Tablet and PC space is based on lining up as many partners as possible to attack Intel from multiple angles. It’s a strategy not so different from what Intel employed in the early PC days. However, the strategy is unraveling as Apple and Samsung have reached market share domination without ARM’s merchant… Read More


MCU Performance Customers: The Cavalry is Coming Over The Hill

MCU Performance Customers: The Cavalry is Coming Over The Hill
by Ed McKernan on 07-31-2011 at 7:30 pm

cavalry lg

The under the radar, sleepy microcontroller market is about to undergo a rapid transformation the next several years with new entrants and the rise of 32 bit cores that will redefine the parameters for success. This will revive growth and result in new winners and losers. But lots of questions remain.

My first job out of college in… Read More