More Steve Jobs, Apple, and NeXT Computer

More Steve Jobs, Apple, and NeXT Computer
by John East on 08-19-2019 at 6:00 am

My first meeting with Steve Jobs was in early 1987 when he was running NeXT Computer.  I was a VP at AMD and was hunting for potential customers.  I visited him in the NeXT Palo Alto facility with the objective of selling him some existing AMD products.  He had a different objective:  to get me to produce a new product that we had no plans… Read More


Steve Jobs, NeXT Computer, and Apple

Steve Jobs, NeXT Computer, and Apple
by John East on 08-12-2019 at 6:00 am

From time to time I give presentations to various audiences:  Silicon Valley the Way I Saw It.  I always enjoy doing that.  One particular section always makes me stop and think.  “Who was this guy? How did he do what he did? Why didn’t I do that?  “What made him so special?” It’s the Steve Jobs section. I met twice with Steve Jobs when Read More


Intel,  Motorola, and the IBM PC

Intel,  Motorola, and the IBM PC
by John East on 08-05-2019 at 6:00 am

Wikipedia  …   “In chaos theory, the butterfly effect is the sensitive dependence on initial conditions in which a small change in one state of a non-linear system can result in large differences in a later state”.  In other words, a butterfly bats its wings in Argentina and the path of an immense tornado in Oklahoma is changed some… Read More


Real Men Have Fabs Jerry Sanders, TJ Rodgers, and AMD

Real Men Have Fabs Jerry Sanders, TJ Rodgers, and AMD
by John East on 07-29-2019 at 6:00 am

The “20 Questions with John East” series continues

In 1977 I made a job change:  I took a job at Raytheon Semiconductor.  Raytheon was on Ellis Street next door to the Fairchild “Rust Bucket”.  In the early days, they shared the same parking lot so my commute didn’t change much, but my outlook on life changed a bunch.  I had mostly enjoyed… Read More


Fairchild’s Death March

Fairchild’s Death March
by John East on 07-22-2019 at 6:00 am

The “20 Questions with John East” series continues

How did it end for Fairchild?  Badly!!!

In 1966 Fairch was the number one supplier of integrated circuits.  That was as it should have been.  After all,  Fairch had invented the IC.  But in 1967 TI passed them.  Still, Fairch remained a strong #2.  By the time that the mid-seventies… Read More


The Wilf Corrigan Fairchild P&L Review

The Wilf Corrigan Fairchild P&L Review
by John East on 07-15-2019 at 6:00 am

The “20 Questions with John East” series continues

In 1973 plus or minus a year or so I was working as a supervising engineer in one of the bipolar digital product groups.  My boss was a man named Jerry Secrest.  He was a great boss – he taught me most of what I knew about ICs in my youth. Jerry had responsibility for a product line.  That… Read More


Texas Instruments and the TTL Wars

Texas Instruments and the TTL Wars
by John East on 07-08-2019 at 8:00 am

The “20 Questions with John East” series continues

Most people in the IC business understand very well that TTL products dominated our industry for 30 years or so.  They’ll also probably know that TI was the king of TTL. But,  if you ask those people what TTL is,   most won’t have any idea.  If you’re one of those people, rest easy.  … Read More


Layoffs à la Fairchild

Layoffs à la Fairchild
by John East on 07-01-2019 at 5:00 am

The “20 Questions with John East” series continues

You wouldn’t think that layoffs would be a subject that I’d want to talk about in my stories of  “Silicon Valley the Way I saw it.”  The subject is just plain distasteful!!  — Still  — layoffs were a major part of the valley’s culture back in the day.  To give a true picture… Read More


1971 is the year that Intel changed the world

1971 is the year that Intel changed the world
by John East on 06-24-2019 at 5:00 am

The “20 Questions with John East” series continues

From time to time I present the History of Silicon Valley as I saw it to various audiences.  I always enjoy doing that.  I’ve learned that the part that audiences like the most is the Apple / Steve Jobs story.  That’s not hard to understand.  Steve Jobs was truly fascinating! The story… Read More


Intel let there be RAM

Intel let there be RAM
by John East on 06-17-2019 at 5:00 am

The “20 Questions with John East” series continues

Intel was founded in 1968 by Robert Noyce and Gordon Moore who had left Fairchild earlier that year.  They immediately hired Andy Grove. Noyce, Moore and Grove were a study in contrasts. I had various dealings over the years with Noyce and Grove, but have met Moore only twice.  They… Read More