SEMICON West is next week, July 9-11 in San Francisco. If you haven’t signed up, and want to attend for free instead of $100,
1) Send an email to silicon_test@mentor.com with subject line “Semicon pass.”
2) Register for SEMICON West
3) After registering, download the SEMICON West mobile app and start building your schedule. Here… Read More
One new feature at DAC this year is that several of the keynotes are preceded by a ten minute vision of the future from one of the EDA CEOs. Today it was Wally Rhines’s turn. Wally is CEO of Mentor Graphics. He titled his talk Changing the World Through EDA. Since EDA as we know it started in the late 1970s, the number of transistors… Read More
You will never meet a more approachable CEO in the semiconductor ecosystem than Dr. Walden C. Rhines. The first time I met Wally was way back when I blogged for food and he invited me over for lunch. Even better, a year or two later I was having dinner with a friend at the DBL Tree in San Jose. Wally was waiting for his flight home so he joined… Read More
Wally Rhines gave the keynote at DVCon yesterday. He started out with a game of “name that graph” which was unfortunately a bit spoiled since when the names were revealed the first line was off the top of the screen. But he extrapolated several trends such as the decreasing number of fabs (the current trend is that there… Read More
Mentor Graphics will be all over DVCon next week (February 25-28) at the DoubleTree hotel in San Jose.
In addition to attending all the panels, tutorials, posters, and the keynote, you can visit Mentor in booth 901 on the exhibit floor.
Here’s the lineup of Mentor-related events:… Read More
In 1981, Pac-Man was sweeping the nation, the first space shuttle launched, and a small group of engineers in Oregon started not only a new company (Mentor Graphics), but an entirely new industry, electronic design automation (EDA).
Mentor founders Tom Bruggere, Gerry Langeler, and Dave Moffenbeier left Tektronix with a great… Read More
One year ago the annual share holder meeting at Mentor Graphics had tight security, a no-camera policy, and the drama of Carl Icahn the corporate raider successfully adding three new board members. Fast forward to today where two of Icahn’s board members were not even nominated, and Mentor added two new board members. I chatted… Read More
Wally Rhines’ keynote at U2U, the Mentor users’ group meeting, was about Mentor’s strategy of focusing on what other people don’t do. This is partially a defensive approach, since Mentor has never had the financial firepower to have the luxury of focusing all their development on sustaining their products and then make … Read More
Wally Rhines’s keynote at the ARM TechCon was about differentiation and how to use it to create measurable value. We all know what differentiation means in some intuitive sense, but how do you make it measurable? Wally’s answer was that differentiation is a measure of the difficulty of switching suppliers and is best… Read More
This was my first ARM TechCon, they cordially invited me as media, but it certainly was not what I expected. Making matters worse, I had literally just flown in from a very long weekend sailing in Mexico which was much more interesting and certainly made me much less tolerant of sales and marketing nonsense. My Uncle Jim lives on a sailboat… Read More
