RTL Designers Can Win a GoPro Camera at DAC

RTL Designers Can Win a GoPro Camera at DAC
by Daniel Payne on 04-30-2014 at 10:05 am

DACis just 33 days away and who wouldn’t want a cool GoPro camerato play with? Your manager will certainly want you to first check out what’s new at DAC if your job involves getting to RTL signoff on time and within budget. The creative folks at Atrenta have figured out how to attract us with the offer of winning a GoPro camera,… Read More


Semicon West

Semicon West
by Paul McLellan on 07-11-2012 at 7:08 pm

I have been spending some time at Semicon West at the Moscone center the last couple of days. Since it was only a month ago that I was there for DAC, the first contrast is the size of the show. DAC didn’t fill Moscone South. Semicon fills Moscone South, and North, and the corridor between. And Moscone West on the other side of 4th … Read More


DAC 2012…need caffeine?

DAC 2012…need caffeine?
by Paul McLellan on 05-21-2012 at 5:00 pm

You are in San Francisco for DAC and you want a coffee. OK, if your booth duty is 5 minutes away you pretty much have to take the Moscone coffee. Tastes good, hot, has caffeine. As Meatloaf used to sing (showing my age here) two out of three ain’t bad.

Yes, there are Starbucks all over the city, one on 4th Street just by Moscone Center,… Read More


♫ If you are going to San Francisco, be sure to….

♫ If you are going to San Francisco, be sure to….
by Paul McLellan on 05-10-2012 at 8:00 pm

Well, you can wear flowers in your hair if you like, but it is a bit sixties. However, here are some things that I do recommend that you be sure to do.

Some of these recommendations require you to find a given numbered pier. The Ferry Building at the end of Market Street is effectively pier 0. Odd numbers go north (including pier 1½ ). Even… Read More


San Francisco Bars

San Francisco Bars
by Paul McLellan on 05-08-2012 at 6:00 pm

If you are visiting DAC and want a drink in the evening then you are in an interesting city and you don’t have to go to a bar just like the ones in the city where you live. Here are a few unique places but take note, most of these places don’t serve any food, they are all about the drinks:

Bourbon and Branch. It is an old speakeasy. You … Read More


Where to eat lunch or get a beer at DAC

Where to eat lunch or get a beer at DAC
by Paul McLellan on 05-04-2012 at 11:17 pm

You are going to DAC. And you don’t want to eat a Moscone Center rubber chicken Caesar salad for lunch. But you lack local knowledge. So here are some places within a 10 minute walk. These are just places I like. Nobody is paying me to recommend them.

Places to eat
The food court in the San Francisco Center on Market Street between… Read More