Vacationing with the Fabless Semiconductor Ecosystem!

Vacationing with the Fabless Semiconductor Ecosystem!
by Daniel Nenni on 06-05-2015 at 4:00 pm

Image RemovedThe Design Automation Conference is the largest and most diverse event in the fabless semiconductor ecosystem. Next week in San Francisco you will see technology and people you have never seen before. You will benefit from the efforts of hundreds of thousands of semiconductor professionals like myself who have … Read More


Ten Things to Do in San Francisco the Way the Locals Do

Ten Things to Do in San Francisco the Way the Locals Do
by Paul McLellan on 05-19-2015 at 7:00 am

Image RemovedDAC is in San Francisco, of course, and perhaps you have a day or two to do explore the city. Guidebooks will tell you to visit most of these places but there are much better ways to see them than they typically recommend. Follow these instructions and pretend you are a local.

1. Ride a Cable Car. But don’t wait in line for … Read More


Networking at 52nd DAC in SFO

Networking at 52nd DAC in SFO
by Daniel Payne on 04-19-2015 at 7:00 pm

Yes, the 52nd DAC(Design Automation Conference) is a technical conference plus exhibition with wonderful keynote speakers and agenda, however there is a certain serendipity that occurs by just meeting people, face to face at the many networking opportunities. The best way to kick off your DAC experience is by attending the Sunday… Read More


Advice for Out-of-towners

Advice for Out-of-towners
by Paul McLellan on 06-02-2014 at 3:29 am

Image RemovedYou are visiting San Francisco and you have dutifully read your guide book. Let me give you some contrarian advice.

See the Golden Gate Bridge. The best way is not to drive there or get a taxi, but to rent a bicycle (lots of places on that side of the city, try Googling “blazing saddles”) and cycle across the bridge. You can… Read More


SEMICON West 2014 Preview

SEMICON West 2014 Preview
by Paul McLellan on 05-27-2014 at 12:46 pm

Image RemovedThere is a really big conference coming up in San Francisco…no, not DAC although of course that is coming up too. I’m talking about SEMICON West which is much bigger, filling all 3 Moscone exhibit halls. It is July 8-10th. It is, of course, the semiconductor equipment industry (and solar) show.

The opening… Read More


RTL Designers Can Win a GoPro Camera at DAC

RTL Designers Can Win a GoPro Camera at DAC
by Daniel Payne on 04-30-2014 at 10:05 am

DACis just 33 days away and who wouldn’t want a cool GoPro camerato play with? Your manager will certainly want you to first check out what’s new at DAC if your job involves getting to RTL signoff on time and within budget. The creative folks at Atrenta have figured out how to attract us with the offer of winning a GoPro camera,… Read More


Semicon West

Semicon West
by Paul McLellan on 07-11-2012 at 7:08 pm

Image RemovedI have been spending some time at Semicon West at the Moscone center the last couple of days. Since it was only a month ago that I was there for DAC, the first contrast is the size of the show. DAC didn’t fill Moscone South. Semicon fills Moscone South, and North, and the corridor between. And Moscone West on the other… Read More


DAC 2012…need caffeine?

DAC 2012…need caffeine?
by Paul McLellan on 05-21-2012 at 5:00 pm

Image RemovedYou are in San Francisco for DAC and you want a coffee. OK, if your booth duty is 5 minutes away you pretty much have to take the Moscone coffee. Tastes good, hot, has caffeine. As Meatloaf used to sing (showing my age here) two out of three ain’t bad.

Yes, there are Starbucks all over the city, one on 4th Street just … Read More


♫ If you are going to San Francisco, be sure to….

♫ If you are going to San Francisco, be sure to….
by Paul McLellan on 05-10-2012 at 8:00 pm

Image RemovedWell, you can wear flowers in your hair if you like, but it is a bit sixties. However, here are some things that I do recommend that you be sure to do.

Some of these recommendations require you to find a given numbered pier. The Ferry Building at the end of Market Street is effectively pier 0. Odd numbers go north (including… Read More