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Ceva Launches New Brand Identity Reflecting its Focus on Smart Edge IP Innovation

Ceva Launches New Brand Identity Reflecting its Focus on Smart Edge IP Innovation
by Daniel Nenni on 12-18-2023 at 10:00 am

Company sharpens its strategy of delivering silicon and software IP that makes it possible for low power Edge AI devices to connect, sense and infer data, reliably and efficiently, across multiple high-growth end markets

New CEVA Logo

Ceva Inc. is an interesting company. Founded in November 2002, through the combination of the DSP IP licensing division of DSP Group and Parthus Technologies plc. Ceva is publicly traded  on NASDQ under the CEVA symbol. We have been working with Ceva since 2012 publishing 149 articles that garnered more than 1.5M views, wow!

So why the pivot? I would say this one is more of a communications pivot rather than a product or strategy pivot. Ceva has 20+ years of experience and knows the semiconductor IP business intimately. Ceva is also a well run no-nonsense company so this is a great opportunity to tell it like it is, absolutely.

Here is a quick Q&A with Moshe Sheier, Vice President of Marketing at Ceva Moshe brings with him more than 20 years of experience in the semiconductor IP and chip industry in both development and managerial roles. Prior to this position, Mr. Sheier was the Director of Product Marketing at Ceva and before that he has managed Xilinx Inc. partner program in EMEA. Before joining Ceva, he was with the DSP Group since 1993, holding different engineering and R&D management positions, including the VLSI Department Manager. We will be writing more about this in 2024 so stay tuned.

Why did Ceva rebrand?
Ceva has transformed its business to focus on the smart edge by developing innovative silicon and software IP solutions that enable devices to connect, sense and infer data more reliably and efficiently.

Today, Ceva delivers the industry’s only portfolio of comprehensive wireless communications and scalable edge AI IP, and we are a trusted partner to over 400 of the industry’s leading semiconductor and OEM brands. With this in mind, we have refreshed our logo and visual identity to accurately reflect our forward looking brand reality.

Why did Ceva change its logo? What does the new logo mean?
At Ceva, we are focused on smart edge innovation. We envision a connected world where intelligent devices seamlessly interpret and enhance how we work, play, learn, protect, and care for each other. Our new logo and visual identity reflect our vision and respect our heritage.

We have refreshed our primary color palette to blue and orange. Blue signifies our continued dedication to our customers and our mission, and the orange to bold innovation and bright future. The interconnection of the letters “c” and “e” is a visual representation of our collaborative approach while the ascending “v” in the shape of a check mark signifies commitment to being a reliable and dependable industry partner. Last, but not least, the orange “sun” completing the upper case “A” signifies the rising sun and a new day dawning – a day full of opportunity and growth for Ceva, our customers and the industry.

How does this rebranding align with the company’s mission and vision?
Our refreshed brand reflects our commitment to developing innovative silicon and software IP solutions that enable products to connect, sense, and infer data more reliably and efficiently. We envision a smarter, safer, and more interconnected Ceva-powered future, where intelligent devices seamlessly interpret and enhance how we work, play, learn, protect, and care for each other. Our new brand reflects our commitment to this mission and vision.

Is Ceva changing its business model?
No. Ceva continues to develop and license IP that powers connectivity, data sensing, and inference in today’s most advanced smart edge mobile, consumer IoT, automotive, data center and infrastructure, industrial, and personal computing products.

Will Ceva’s products change?
Ceva continues to expand its portfolio of IP solutions. We offer a comprehensive silicon IP portfolio including platforms for 5G cellular, Wi-Fi, Bluetooth, UWB, and NB-IoT, processors for digital signal processing (DSP), TinyML processing, and neural processing (NPU), as well as embedded application software IP for ambient sensing and immersive audio that makes it easy for our customers to deploy application ready end user solutions that utilize audio, voice and sensors.

Is Ceva deprioritizing its DSP portfolio?
No. Ceva continues to be committed to our DSP portfolio now and into the future. We continue to offer full support and a roadmap for our DSP IP platforms.

Is Ceva changing its market focus?
Ceva has expanded its focus to include high growth smart edge markets with focus on consumer IoT, automotive, infrastructure and industrial. Ceva will continue supporting the PC and mobile markets as well.

Why was the Ceva website URL changed?
The URL change from ceva-dsp.com to ceva-ip.com signifies our commitment to developing and licensing IP that powers wireless connectivity, sensing, and inference in today’s most advanced smart edge devices. It also signifies the expansion of our IP portfolio to include a broader set of silicon and software
IP solutions beyond our industry leading DSP solutions.

About Ceva, Inc.

At Ceva, we are passionate about bringing new levels of innovation to the smart edge. Our wireless communications, sensing and Edge AI technologies are at the heart of some of today’s most advanced smart edge products. From Bluetooth connectivityWi-FiUWB and 5G platform IP for ubiquitous, robust communications, to scalable Edge AI NPU IPs, sensor fusion processors and embedded application software that make devices smarter, we have the broadest portfolio of IP to connect, sense and infer data more reliably and efficiently. We deliver differentiated solutions that combine outstanding performance at ultra-low power within a very small silicon footprint. Our goal is simple – to deliver the silicon and software IP to enable a smarter, safer, and more interconnected world. This philosophy is in practice today, with Ceva powering more than 17 billion of the world’s most innovative smart edge products from AI-infused smartwatches, IoT devices and wearables to autonomous vehicles and 5G mobile networks.

Our headquarters are in Rockville, Maryland with a global customer base supported by operations worldwide. Our employees are among the leading experts in their areas of specialty, consistently solving the most complex design challenges, enabling our customers to bring innovative smart edge products to market.

Ceva: Powering the Smart Edge™

Visit us at www.ceva-ip.com and follow us on LinkedInXYouTube, Facebook, and Instagram.

Also Read:

5G Aim at LEO Satellites Will Stimulate Growth and Competition

Navigating Edge AI Architectures: Power Efficiency, Performance, and Future-Proofing

Fitting GPT into Edge Devices, Why and How

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