Spyglass by Atrenta

I’ve been helping get booths set up at DAC in Moscone for the last couple of days. Atrenta’s booth shows their new branding that I talked about last week. Now you can see what they are doing in this picture of their booth. As I sort of guessed they are leading with the Spyglass name. The booth says everywhere “Spyglass by Atrenta.” I don’t know if this is a baby step to eventually rebranding the company as SpyGlass and maybe even they don’t know themselves.

And every morning at DAC they vacuum the carpet so that it is SpyGlass Clean. OK, that was pretty lame…