Processor cores come in a wide variety of speeds, performance and capabilities, so it may take you some time to find the proper processor for your system. Let’s say that you are designing a product for the industrial, automotive, military or medical markets that has an inherent requirement for safety, security and reliability… Read More
It’s Apple TomTom Time Again
It’s December and time for the annual Apple-should-buy-TomTom rant. Of course, we know Apple prefers younger, smaller companies with brighter and clearer long-term prospects, but we also know Apple navigation sucks and if there is one thing TomTom does well it’s navigation… and traffic.
To stir the pot, … Read More
Nvidia Drives into New Market with Deep Learning and the Drive PX 2
Nvidia has found that video games are the perfect metaphor for autonomous driving. To understand why this is so relevant you have to realize that the way self-driving cars see the world is through a virtual world created in real time inside the processors used for autonomous driving – very much like a video game. It’s a little bit like… Read More
These 2 Markets to Drive IC Market Growth through 2020
Spotting trends is an essential insight for marketing folks, general managers and C-level executives in our semiconductor industry. You could read hundreds of press releases, attend dozens of conferences, and interview all of the major thought leaders to help spot an emerging trend, or you could subscribe to a service like IC… Read More
Car Connectivity Lost
The frustration in the room was palpable yesterday at the annual Vehicle Connectivity Workshop gathering of the Telecommunications Industry Association (TIA). The prospect of dedicated short range communication (DSRC) technology achieving its long-sought mandate to connect cars and infrastructure hung tantalizingly… Read More
Car Companies Should Steer Clear of Uber’s Red Ocean
It is no secret that Uber drivers struggle to make a living driving for Uber. The most popular guidance for Uber drivers is to use the service to supplement existing income, not as a full-time job. But Uber is transforming transportation with billions of dollars of investment, billions of dollars in fares and billions of dollars … Read More
Foggy 5G Forecasts Coming into Focus
My colleague and automotive safety system guru at Strategy Analytics, Ian Riches, is fond of citing Amara’s Law. Named for Roy Amara (1925-2007), research, scientist, forecaster and long-term president of the Institute for the Future, the “Law” states: “We tend to overestimate the effect of a technology… Read More
Automobility: The End of Infotainment
Padmasree Warrior, CEO and chief development officer of NextEV USA, kicked off day two of the LA Auto Show’s Automobility LA with a powerful perspective on the current state of the automotive industry. She rattled off the usual litany of congestion, highway fatalities, emissions and changing usage and ownership models… Read More
Uber: From Ride Hail to Blackmail
The U.S. State of Maryland is in the midst of a confrontation with Uber over fingerprints. Maryland wants Uber (and Lyft) to collect the fingerprints of its drivers as part of its background check process. Uber does not want to do so and is threatening to leave the state.
In the run up to a Maryland Public Service Commission hearing … Read More
ATPG, Automotive and 7nm FinFET
The state of Texas hosted two or our industry’s big technical conferences and trade shows this year: DAC and ITC (International Test Conference). IC designers know about DAC in Austin, and test engineers know about ITC in Dallas. I travelled to Austin to cover DAC this past summer, and I was able to connect with Robert Ruiz … Read More
If you believe in Hobbits you can believe in Rapidus