You are cordially invited to have dinner with my favorite EDA CEO, Dr. Walden C. Rhines (the C stands for Clark by the way). Wally will be the dinner keynote speaker at the Electronic Design Process Symposium on April 17[SUP]th[/SUP] at the Yacht Club in Monterey. When registering use Promo Code: SemiWikiGofor $50 off. Such a deal! Register HERE today and have dinner with Wally and 49 other semiconductor professionals you can add to your personal network.
Coincidentally, I was at Mentor HQ in Wilsonville last week and let me tell you I was very impressed. If not for the constant rain, I wouldn’t mind moving there myself. It is an absolutely beautiful campus with everything you would possibly need including a child development center. Given the average age of the EDA professional it is more likely a grandchild development center!
First was breakfast with Sonia Harrison. Sonia is not only a seasoned public relations professional, she is also a famous Jazz singer. If you did not hear her sing at #50DAC in Austin last year you can hear her this year at #51DAC in San Francisco. According to my beautiful wife (I’m tone deaf) Sonia has an amazing voice and sings on key so no auto-tune required!
My next meeting was with John Ferguson, Marketing Director for Calibre DRC. John and I go way back to the Avanti days and the Hercules DRC tool. If I remember correctly, Avanti bought ISSI and renamed the Veritech DRC tool Hercules. John joined Avanti right after that and was my DRC AE. John updated me on DRC, 3D stacking, and Silicon Photonics. We also exchanged kids-in-college stories.
Greg Aldrich was next, Greg is the Marketing Director for Mentor Silicon Test Solutions. Test is the unsung hero of EDA but as we move forward with driverless cars, which may be sooner than you think, your life may depend on Silicon Test, absolutely.
The Tessentproduct suite provides comprehensive silicon test and yield analysis solutions that address the challenges of manufacturing test, debug, and yield ramp for today’s SoCs. Built on the foundation of the best-in-class solutions for each test discipline, Tessent brings them together in a powerful test flow that ensures total chip coverage.
Connected Engineering™ for the Automotive Industry:System design tools from Mentor Graphics help you control the increasing complexity of designing and manufacturing today’s vehicles. Be it a sports car or a long-haul truck, each new model, feature, option, and variant multiplies the number of components and configurations that must be designed, integrated, produced, and managed.
#51DAC also has an automotive track lead by a keynote from James Buczkowski, Henry Ford Technical Fellow, Ford Motor Company:
Automotive Systems and Software
Ever increasing feature content enabled by electronics and software and the associated complexity has made development of automotive electronics and software amongst the largest challenges for the automotive industry. Today, the functionality, efficiency, time-to-market, cost, quality, safety, and security of a new vehicle are determined more by embedded systems and software than by any other factor.
The Automotive Track is a new, unique forum addressing design automation and design methodologies to enable automotive designers and integrators to meet their unprecedented challenges.
I will be at this one for sure: Tutorial 3: Automotive Embedded Systems – A Quick Introduction and the Road Ahead