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Among marketing principles, “Stay Visible’ must rank as one of the highest. Meaning that if you don’t have something new to announce on a regular basis, you disappear. Most important, among the people you hope to influence, you cease to exist. As true for small ventures as large, though small ventures struggle to understand or prioritize… Read More
Cellular as a method to communicate with the IoT is on a tear for obvious reasons. It’s long-range with no concerns about the lesser reach of Bluetooth or Wi-Fi, it needs no added infrastructure since it already works with 2G/3G/4G (and ultimately 5G I presume) and it’s designed for ultra-low power, supporting those devices expecting… Read More
