CEVA announced that its RivieraWaves Bluetooth® 5.3 IP family now supports Auracast™ broadcast audio. The technology behind Auracast is LE Audio broadcasting and Auracast is expected to transform the shared audio experience. With Auracast, an audio stream is broadcast over the air by means of Bluetooth Broadcast Isochronous… Read More
The global market for earphones and headphones in 2020 is estimated to have been $34B and is expanding at a compound rate of over 20% per year. Of this almost 50% is said to be earphones which are shifting rapidly to True Wireless Stereo (TWS). We have seen the sales of TWS devices grow from 1M units is 2016 to 109M units in 2019, though … Read More
A recent blog about the Hearables market covered how expansive and far reaching the product opportunities promise to be. Of course, consumer purchase criteria will drive the product realizations, adoptions and consequently the market success of each of these envisioned products. Whether it is the earbud product or one of those… Read More
Ten years ago, earbuds might have seemed like a mundane product area with little room for exciting developments. Truly Wireless Stereo (TWS) has coincided with an avalanche of innovations that have moved earbuds from a simple transducer for creating sound into being a sophisticated device capable of accepting user commands … Read More
You know that a technology is becoming a trend to watch when the Economist writes a piece on the topic. We know how big an investment goes into monetizing visual content for our phones, pads and TVs, through the likes of Warner Media, Disney and Netflix. Now there’s a big push into monetizing our ears, driven by Apple and others on the… Read More
