Innovation + Thoughtful Management = Productive Expansion

Innovation + Thoughtful Management = Productive Expansion
by Pawan Fangaria on 08-22-2013 at 12:00 pm

After looking at various aspects of this company, to sum up, I couldn’t find any better statement than this; thoughtful management here is actually leadership with passion which achieves tangible results. This reflects in the methodology of doing things in this company which has given it a place among top EDA companies in a span… Read More


SoC Derivatives Made Easier

SoC Derivatives Made Easier
by Paul McLellan on 03-01-2013 at 2:44 pm

Almost no design these days is created from scratch. Typical designs can contain 500 or more IP blocks. But there is still a big difference between the first design for a new system or platform, and later designs which can be extensively based on the old design. These are known as derivatives and should be much easier to design since… Read More


Assertion Synthesis

Assertion Synthesis
by Paul McLellan on 08-28-2012 at 2:46 pm

In June, Atrenta acquired NextOp, the leader in assertion synthesis. So what is it?

Depending on who you ask, verification is a huge fraction, 60-80%, of the cost of an SoC design, so obviously any technology that can reduce the cost of verification has a major impact on the overall cost and schedule of a design. At a high-level, verification… Read More


Ajoy Bose and Hogan: SoC Realization

Ajoy Bose and Hogan: SoC Realization
by Paul McLellan on 08-13-2012 at 6:47 pm

Tomorrow night in Sunnyvale at the National Institute of Technology Alumni meeting, Ajoy Bose and Jim Hogan will talk about different aspects of SoC Realization. I’ve been saying for some time that design is changing and the block level is really where the action is. That is the right level to put together a virtual platform… Read More


Atrenta at DAC: Fast Lint, IP Kit and More

Atrenta at DAC: Fast Lint, IP Kit and More
by Paul McLellan on 05-09-2012 at 7:03 pm

Atrenta will have a new look this year at DAC. I’m not quite sure what that means but we’ll all just have to go along and find out.

They have three users talking about their use of Atrenta’s tools. All 3 of these presentations are in the user-track poster session on Tuesday June 5th 12.30-1.30pm in room 105 (which … Read More


Use a SpyGlass to Look for Faults

Use a SpyGlass to Look for Faults
by Paul McLellan on 05-02-2012 at 5:24 pm

There is a famous quote (probably attributed to Mark Twain who gets them all by default) “When looking for faults use a mirror not a spyglass.” Of course if you have RTL of your IP or your design then using a SpyGlass is clearly the better way to go. But it is getting even better since there is a new enhanced release, SpyGlass… Read More


Atrenta’s Spring Cleaning Deal

Atrenta’s Spring Cleaning Deal
by Paul McLellan on 04-16-2012 at 9:00 am

Atrenta is having a special offer to let you “spring clean” your IP for free. They are providing two weeks of free access to the Atrenta IP kit starting from today, April 16th, until the end of May. During this period, qualified design groups in the US will be able to use the kit for two consecutive weeks to “spring… Read More


Addressing the Challenges of Tomorrow’s SoC Design

Addressing the Challenges of Tomorrow’s SoC Design
by Paul McLellan on 01-17-2012 at 5:28 pm

For the next few days Atrenta is running a series of 30 minute live webinars to discuss the new solutions and approaches that are required to improve the way SoC designs are created and modified.

The webinars are at the following times:

  • Jan 17th, 7-7.30am PST (sorry you missed that one)
  • January 18th 7.30-8pm PST (and January 19th in
Read More

Needham growth conference

Needham growth conference
by Paul McLellan on 01-13-2012 at 6:00 am

One of the fun things when a company gets big but is still private, like Atrenta, is that you start to get invited to events like the Needham Growth Conference that took place earlier this week in New York. When I ran Compass Design Automation, which at the time was about $55M in revenue, I remember going to a couple of these events. At … Read More


VLSI 2012 in Hyderabad

VLSI 2012 in Hyderabad
by Paul McLellan on 01-06-2012 at 3:59 pm

Atrenta will be on a panel session at VLSI 2012 next week in Hyderabad in the center of India. Since I had a development group there over a decade ago this is actually one of the few cities in India that I have visited. Beautiful but very hot at the time I was there.

Atrenta will be represented by Sathyam Pattanam the director of engineering… Read More