Designing a system-on-chip (SoC) has never been more complex—or more critical. With accelerating demands across AI, automotive, and high-performance compute applications, today’s SoC architects face a series of high-stakes tradeoffs from the very beginning. Decisions made during the earliest phases of design—regarding… Read More
The Sondrel transformation to Aion SIlicon!
Ollie is a commercially astute senior leader with over 20 years of experience in strategy, business development and sales across the technology and engineering sectors, with a strong track record in scaling businesses and driving growth. He has held commercial leadership roles in FTSE 100, private equity-backed, and startup… Read More
2025 Outlook with Oliver Jones of Sondrel
CEO Interview: Ollie Jones of Sondrel
Sondrel has just appointed a new CEO, Ollie Jones, so we had a chat with him to find out his vision for the company.
Ollie is a highly driven, commercially astute senior leader with 20+ years Commercial and Business Development experience across Technology and Engineering sectors.
Ollie has worked extensively across Europe, North… Read More
Sondrel Redefines the AI Chip Design Process
Designing custom silicon for AI applications is a particularly vexing problem. These chips process enormous amounts of data with a complex architecture that typically contains a diverse complement of heterogeneous processors, memory systems and various IO strategies. Each of the many subsystems in this class of chip will … Read More
Automotive Designs Have No Room for Error!
Automotive designs demand a high level of fault tolerance, and one of the methods to achieve this is to use error correcting codes (ECC). This Wikipedia page ECC Memory gives a flavor, though that article concentrates on memory and we are interested in wider applications using a form of forward error correction. This technique … Read More
Sondrel’s Drive in the Automotive Industry
Ollie Jones, Vice President of Strategic Sales at Sondrel, has worked extensively across Europe, North America and Asia and has held a variety of commercial leadership roles in FTSE 100, private equity owned and start-up companies.
Most recently Ollie was Chief Commercial Officer for an EV battery start up where he led the acquisition… Read More
Transformative Year for Sondrel
This is our third year working with Sondrel and it has been a great experience. I have always been fascinated with the ASIC business and put a full chapter about it in our first book “Fabless: The Transformation of the Semiconductor industry.” Companies like Sondrel enabled our move to the fabless model and now they … Read More
Sondrel Extends ASIC Turnkey Design to Supply Services From Europe to US
It’s no secret that system companies are driving a lot of new silicon. Google, AWS, Tesla and others have well-established design teams delivering differentiated servers, AI engines and other technologies. I’m sure NVIDIA suspects sub rosa projects are already underway in many of these hyperscalers to design out their GPUs.… Read More
Integrating High Speed IP at 5nm
Introduction:
The advancements in deep submicron technology and adding multiple functionalities to reduce costs combined with scaling existing operations means that SoC designs become ever more complex. The biggest driving factors to go below the 16nm process node are the decrease in power and the increase in performance … Read More