The number one semiconductor IP company in the world is ARM, and they have really figured out how to use social media in a big way to communicate with and listen to their customers. When you first visit the Home page for ARM there are four social media icons displayed in monochrome underneath the menu bar. As you hover over the icons (Twitter,… Read More
Semiconductor Intellectual Property
What’s new in the “Interface IP Survey” ?
The reader will find many updates in the “Interface IP Survey” from IPNEST, released in October 2013. Good question, as the IP market is a very fast moving one and the protocol based Interface IP, is moving even faster… exhibiting 20% growth rate in 2012, expected to grow with 10% CAGR between 2012 and 2017 to reach $700M. … Read More
It’s about the mobile GPU memory bandwidth per watt, folks
There has been a lot of huffing and puffing lately about 64-bit cores making it into the Apple A7 and other mobile SoCs, and we could probably dedicate a post to that discussion. However, there are a couple other wrinkles to the Apple A7 that should be getting a lot more attention.
There are two primary causes of user frustration in multimedia… Read More
Interface Protocols, USB3, PCI Express, MIPI, DDRn… the winner and losers in 2013
How to best forecast a specific protocol adoption? One option is to look at the various IP sales, it will give you a good idea of the number of SoC or IC offering this feature on the market in the next 12 months. Once again, if you wait for the IP sale to have reached a maximum, it will be too late, so you have to monitor the IP sales dynamic when… Read More
Meeting the Challenges of Designing Internet of Things SoCs with the Right Design Flow and IP
Connecting “things” to the Internet and enabling sensing and remote control, data gathering, transmission, and analysis improves many areas: safety and quality of life, healthcare, manufacturing and service delivery, energy efficiency, and the environment. The concept of the Internet of Things (IoT) is quickly becoming… Read More
5 Rules of Power Management Using NoCs
If it has escaped your notice that power management on SoCs is important then you need to get out more. Increasingly, the complexity of the interconnect between the various processors, memories, offload processors, devices, interfaces and other blocks means that the best way to implement it is to use a network on chip (NoC). But… Read More
Raptor Image Signal Processor
This fall there seems to be a bumper harvest of cores. Today Imagination Technologies announced their latest core for image signal processing. Like all of their cores, it is designed to be part of an SoC and is designed to work with other Imagination cores to build a complete image processing system. In particular, it is designed … Read More
Android Kit Kat Openly Preaching for DSP offloading
In fact KitKat advocates low-power always-on functionality, and this is essential for contextual-awareness. Always-on functionality is saving battery life, which seems to be weird at first: if your phone is always-on you would expect it to consume much power… But always-on goes together with screen-off (the screen is a high… Read More
Can Intel Compete in the IoT?
Kevin Ashton, a British technology pioneer, is credited for the term “The Internet of Things” to describe an ecosystem where the Internet is connected to the physical world via ubiquitous sensors. Simply stated: rather than humans creating content for the internet IoT devices create the content. To be clear, this… Read More
nVidia: Virtual Platform/Emulation Hybrid
I was the VP marketing at VaST Systems Technology and then at Virtutech. Both companies sold virtual platform technology which consisted of two parts:
- an extremely fast processor emulation technology that actually worked by doing a binary translation of the target binary code (e.g. an ARM) into the native instruction set of the
Rapidus, IBM, and the Billion-Dollar Silicon Sovereignty Bet