“Strategy” is a word sometimes used loosely to lend an aura of visionary thinking, but in this context, it has a very concrete meaning. Without a strategy, you may be stuck with decisions you made on a first-generation design when implementing follow-on designs. Or face major rework to correct for issues you hadn’t foreseen. Making… Read More
Tag: strategy
7 Deadly Sins in Product Strategy for EDA Startups
If you google “7 deadly sins of startups” you get lots of hits on mistakes for social networking ventures, only a few of which are relevant to EDA startups. In EDA you have to demonstrate real growth quickly with a very tech-savvy audience in a handful of bluechip accounts. So throw away the research you did on the web because it isn’t… Read More
Xilinx in an ARM-fueled post-Altera world
When the news broke about the on, off, and on-again Intel-Altera merger a few weeks ago, I checked off another box on my Six Degrees of Kevin Bacon scorecard. That plus a $5 bill gets me a Happy Meal at McDonalds, but in a post-Altera world, it might be worth more.
On January 16, 2008, I’m sitting in a meeting with some Intel strategic marketing… Read More
All things being unequal for NXP and Freescale
When I read the news that NXP was buying Freescale, it felt like a part of me – and a big part of the history of high tech industry in Arizona – died. There was a time not that long ago where Motorola was the biggest employer in this state, way before Freescale and ON Semi separated from the mothership. Somehow, even with moving headquarters… Read More