When Nvidia changed its automotive market messaging from an infotainment-centered theme to autonomous driving two years ago – pronouncing the coming tidal wave of robotaxi development – it matched the almost identical epiphany reached by Intel years prior. Automotive infotainment is a low volume, low revenue… Read More
Tag: nxp
Disturbances in the AI Force
In the normal evolution of specialized hardware IP functions, initial implementations start in academic research or R&D in big semiconductor companies, motivating new ventures specializing in functions of that type, who then either build critical mass to make it as a chip or IP supplier (such as Mobileye – intially)… Read More
Qualcomm Continues to Mislead its Own Stockholders
The war of words continues between Broadcom and Qualcomm and the stock analysts still seem to be split on the merger. Please note that Broadcom is proposing to merge with Qualcomm instead of a tender offer which is what Qualcomm has proposed for the acquisition on NXP. Same result but two very different approaches. Another interesting… Read More
A Crossover MCU
Back in the day we had processors which consolidated computing power onto a chip, and out of these sprang (if you’ll excuse the Biblical imagery) microcontrollers (MCUs) in one direction and increasingly complex system-on-chip (SoC) processors in another direction. SoCs are used everywhere today, in smartphones, many IoT … Read More
What’s New with the I3C Standard
This month we’ve seen both Apple and Samsung announce their newest, flagship smart phones, and they each have an incredible number of sensors and components included like: … Read More
Apple iPhone Super Cycle Update!
In 2014 Apple released the iPhone 6 which included the first SoC built on a TSMC (20nm) process. This phone started what many call a “Super Cycle” of people upgrading. According to Apple, they now have more than 1 billion activated devices so this super cycle could be seriously super, absolutely.… Read More
Synopsys Opens up on Emulation
Synopsys hosted a lunch panel on Tuesday of DAC this year, in which verification leaders from Intel, Qualcomm, Wave Computing, NXP and AMD talked about how they are using Synopsys verification technologies. Panelists covered multiple domains but the big takeaway for me was their full-throated endorsement of the ZeBu emulation… Read More
Applying ISO 26262 in a Fabless Ecosystem – DAC Panel Discussion
The fabless movement was instrumental in disaggregating the semiconductor industry. Vertical product development at the chip and system level has given way to a horizontal structure over the years. This organization of product development has been doing an admirable job of delivering extremely reliable products. However… Read More
ARM’s (Back!) in FD-SOI. NXP’s Showing (Real!) Chips.
“Yes, we’re back,” Ron Moore, VP of ARM’s physical design group told a packed ballroom at the recent FD-SOI Symposium organized in Silicon Valley by the SOI Consortium. FD-SOI gives you a silicon platform that’s highly controllable, enables ultra-low power devices, and is really good with RF, said Ron Moore during his presentation,… Read More
Semiconductors flat for second straight year
The global semiconductor market posted strong 11.6% growth in 3[SUP]rd[/SUP] quarter 2016 from 2[SUP]nd[/SUP] quarter, according to WSTS. This strength is reflected in the 3[SUP]rd[/SUP] quarter revenue growth reported by the major semiconductor suppliers. Of the 12 companies, half (Intel, Samsung, Broadcom, TI, Micron… Read More
