LiDAR and the End of the Musk Marketing Masque

LiDAR and the End of the Musk Marketing Masque
by Roger C. Lanctot on 09-19-2021 at 6:00 am

LiDAR and the End of the Musk Marketing Masque

One of the key differentiating characteristics of companies working on autonomous vehicles is the willingness to explain or disclose the manner in which this technology works. Tesla and Mobileye have been standouts in the explainer category.  Companies like Waymo and Cruise have been less distinguished.

Tesla, though, … Read More


Architecture Wrinkles in Automotive AI: Unique Needs

Architecture Wrinkles in Automotive AI: Unique Needs
by Bernard Murphy on 05-20-2021 at 6:00 am

Baidu versus Mobileye min

Arteris IP recently spoke at the Spring Linley Processor Conference on April 21, 2021 about Automotive systems-on-chip (SoCs) architecture with artificial intelligence (AI)/machine learning (ML) and Functional Safety. Stefano Lorenzini presented a nice contrast between auto AI SoCs and those designed for datacenters.… Read More


Tesla: The Day the Industry Stood Still

Tesla: The Day the Industry Stood Still
by Roger C. Lanctot on 05-05-2019 at 7:00 am

Tesla Motors held an investor event at its Palo Alto headquarters. CEO Elon Musk and a series of Tesla executives announced a new in-house developed microprocessor (already in production and being deployed in Tesla vehicles) and its plans and progress toward autonomous vehicle operation.

Tesla Autonomy Day Live Stream

To be … Read More


CES 2019 Audi and Samsung

CES 2019 Audi and Samsung
by Roger C. Lanctot on 01-06-2019 at 9:00 am

When Nvidia changed its automotive market messaging from an infotainment-centered theme to autonomous driving two years ago – pronouncing the coming tidal wave of robotaxi development – it matched the almost identical epiphany reached by Intel years prior. Automotive infotainment is a low volume, low revenue… Read More


You Cruise You Lose

You Cruise You Lose
by Roger C. Lanctot on 11-25-2018 at 7:00 am

General Motors has two media magnets in CEO Mary Barra and Cruise Automation founder Kyle Vogt. Barra is praised for boosting GM profitability while streamlining operations and making strategic investments. Vogt, the beneficiary of one of those investments – in his autonomous vehicle technology company – embodies GM’s aspirations… Read More


Tesla Leap of Faith (or the Adoration of Elon Musk)

Tesla Leap of Faith (or the Adoration of Elon Musk)
by Roger C. Lanctot on 08-08-2018 at 7:00 am

The Reverend Elon Musk, CEO of Tesla Motors, held forth to his flock on yesterday’s earnings call. Musk described at length his efforts to lead the company out of production hell. The lengthy session highlighted the challenges facing the company, which posted its greatest quarterly loss ever, and was emblematic of the typical … Read More


The Good the Bad and Tesla and Uber

The Good the Bad and Tesla and Uber
by Roger C. Lanctot on 04-08-2018 at 7:00 am

In “Willy Wonka and the Chocolate Factory” circa 1971, Gene Wilder plays a vaguely misanthropic Willy Wonka who leads the young winners of his golden wrapper contest on a tour of the seven deadly sins within his candy factory and labs. (Who can forget Augustus Gloop?) At one point, Mike Teavee, a television-obsessed… Read More


Mobileye’s Revenge

Mobileye’s Revenge
by Roger C. Lanctot on 03-25-2017 at 7:00 am

Tesla Motors CEO Elon Musk has famously dismissed hydrogen fuel (“fool”) cells and LiDAR and even parted company with Mobileye over automated driving strategy. Now it appears that Mobileye has gotten a measure of revenge with broad implications for the automotive industry, Tesla Motors and automated driving.Read More


Netspeed Gemini NoC Provides Coherent Fabric in Mobileye’s Next-generation EyeQ5 SoC

Netspeed Gemini NoC Provides Coherent Fabric in Mobileye’s Next-generation EyeQ5 SoC
by Mitch Heins on 01-11-2017 at 7:00 am

Last week I wrote about NetSpeed’s network on chip (NoC) IP technology and design environment NocStudio. This week we see a real life application of this technology announced at CES by Imagination Technologies and NetSpeed. The companies have announced that Mobileye will use Imagination and NetSpeed IP in their next-generation… Read More


Intel Altera FPGA at the heart of an autonomous Audi A8

Intel Altera FPGA at the heart of an autonomous Audi A8
by Claudio Avi Chami on 10-02-2016 at 4:00 pm

Audi announced its piloted driving technology at CES 2015. The Audi Prologue includes the Advanced Driver Assistance System Platform (zFAS), co-developed with TTTech. The zFAS board is based on four devices: an Nvidia k1 processor and Infineon Aurix processor, Mobileye’s EyeQ3 for vision processing, and an Altera Cyclone Read More