By Joel Jorgensen, FlowAccel.
The 2026 Siemens EDA and Wilson Research Group study just came out. Verification now eats close to half the schedule on every IC and FPGA program. I don’t doubt that number. What I don’t know is how much of it is actually verification, and how much of it is something else showing up disguised… Read More
The recent launch of the Open Connectivity Foundation (OCF) was met first with a wave of “oh good, another IoT consortium”, then “phew, it’s just a rebrand of the OIC”, followed by a bit of confusion over why a few AllSeen Alliance players and some other names jumped in. Is it just a marketing ploy, or is there more to this?… Read More
When Gary Shapiro introduced Brian Krzanich for Intel’s keynote at #CES2016, he just possibly may have been the last person to say “Moore’s Law” outside of a museum ever again. Krzanich was about to take Intel into new territory, where “Copy Exactly” and tick-tock also don’t matter.… Read More
I’ve never been in sales. Never “carried a bag”. But I have run sales forces and I have spent a lot of time in marketing, guiding sales forces. Well, herding cats comes to mind, but cats don’t have commission plans. Engineers say sales people are emotional, and ego-driven, but change their commission plans… Read More
Earlier in the week I met with Phil Bishop, who is the corporate VP of worldwide marketing at Magma.
I started by asking him where he came from. He originally started as a designer at Motorola in microprocessors and microcontrollers. Then he moved to Silicon Compiler Systems (remember them?) who ended up being acquired by Mentor.… Read More
