HiFi audio…in all the devices

HiFi audio…in all the devices
by Paul McLellan on 01-09-2012 at 6:00 am

The big challenge with audio is that there are so many standards. Some of this is for historical reasons since audio for mobile (such as mp3), for the home (Dolby 5.1) and for cell-phone voice encoding/decoding have all had very different requirements, different standard setters and so on. But gradually everything is coming together.… Read More


Economist on ARM vs Intel

Economist on ARM vs Intel
by Paul McLellan on 01-06-2012 at 7:16 pm

The Economist has a big article (may need a subscription, can’t tell because I have one, it’s in the print edition too) about ARM versus Intel. It is an interesting read since I think it misses so much of what really drives semiconductor. It tells the story about Intel trying to get into mobile (because it’s main… Read More


Will Rising Smartphone Tide Lift Semiconductor Boats in 2012?

Will Rising Smartphone Tide Lift Semiconductor Boats in 2012?
by Ed McKernan on 12-16-2011 at 5:12 pm

Memo to Self: When all else fails, return to the Smartphone Market!

The announcement by Intel earlier this week that they would come up short this quarter is a reminder that it is not growth, but very high growth that covers a Multitude of Economic Sins (many which are unforeseen). The semiconductor industry has had to endure three… Read More


Intel Proves Last Year’s Conventional Wisdom Wrong

Intel Proves Last Year’s Conventional Wisdom Wrong
by Ed McKernan on 12-11-2011 at 7:00 pm

Back in the 1990’s, Richard Branson, the legendary Entrepreneur and investor was asked how to become a millionaire, and he allegedly responded, “There’s really nothing to it. Start as a billionaire and then buy an airline.” I think the same principle can be applied to a large part of the Semiconductor… Read More


Microsoft’s New Tablet Strategy: Here, There and Everywhere

Microsoft’s New Tablet Strategy: Here, There and Everywhere
by Ed McKernan on 12-03-2011 at 10:33 am

As mentioned in a previous post, Microsoft has started to come clean on its software strategy as it relates to Windows 8 for PCs and Tablets. The strategy has been changing quite rapidly since their first admission in September. Essentially the Windows 8 O/S will be forked based on whether the mobile device is operating on an x86 or… Read More


Did Apple Influence AMD’s TSMC Foundry Switch?

Did Apple Influence AMD’s TSMC Foundry Switch?
by Ed McKernan on 11-27-2011 at 7:00 pm

During the weekend, I read two articles that highlighted Apple’s LCD supply chain build out and started to think of how this would look if Apple were to do the same on the x86 side of the ledger. The two articles, one related to Hitachi and Sony building a new 4” LCD for iphones and a more extensive one on Sharp building a new LCD for the iPAD3… Read More


Not your father’s Tensilica

Not your father’s Tensilica
by Paul McLellan on 11-14-2011 at 5:27 pm

Tensilica has been around for quite a long time. Their key technology is a system for generating a custom processor, the idea being to better match the requirement of the processor for performance, power and area as compared with a fully-general purpose control processor (such as one of the ARM processors). Of course generating… Read More


ARM Chips Away at Intel’s Server Business!

ARM Chips Away at Intel’s Server Business!
by Ed McKernan on 11-06-2011 at 7:40 am


When Intel entered the server market in the 1990s with their Pentium Processor and follow on Xeons beginning in 1998, they focused on the simple enterprise applications. At the same time they laid the groundwork for what will turn out to be a multi-decade, long war to wrest control from all mainframes and workstations. The announcements… Read More


Intel’s Incredible Semiconductor Machine

Intel’s Incredible Semiconductor Machine
by Ed McKernan on 10-21-2011 at 8:15 am

It is hard not to be impressed by Intel’s stunning financial performance since the 2008 downturn. They are on track to post revenue of $55B this year or 50% higher than 2008 while nVidia and AMD will be flat to less than 10% better. More significantly, earnings will be 3X that of 2008. More significantly, in the past 12 months they have… Read More


Memo To New AMD CEO: Time For A Breakout Strategy!

Memo To New AMD CEO: Time For A Breakout Strategy!
by Ed McKernan on 09-12-2011 at 2:52 pm

“Where’s the Taurus?” In the history of company turnarounds, it was one of the most penetrating and catalyzing opening questions ever offered by a new CEO to a demoralized executive team. The CEO was Alan Mullaly, who spent years at Boeing and at one point in the 1980s studied the successful rollout of the original Ford Taurus. For… Read More