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Tag: steve jobs
More Steve Jobs, Apple, and NeXT Computer
My first meeting with Steve Jobs was in early 1987 when he was running NeXT Computer. I was a VP at AMD and was hunting for potential customers. I visited him in the NeXT Palo Alto facility with the objective of selling him some existing AMD products. He had a different objective: to get me to produce a new product that we had no plans… Read More
Steve Jobs, NeXT Computer, and Apple
From time to time I give presentations to various audiences: Silicon Valley the Way I Saw It. I always enjoy doing that. One particular section always makes me stop and think. “Who was this guy? How did he do what he did? Why didn’t I do that? “What made him so special?” It’s the Steve Jobs section. I met twice with Steve Jobs when … Read More
1971 is the year that Intel changed the world
The “20 Questions with John East” series continues
From time to time I present the History of Silicon Valley as I saw it to various audiences. I always enjoy doing that. I’ve learned that the part that audiences like the most is the Apple / Steve Jobs story. That’s not hard to understand. Steve Jobs was truly fascinating! The story… Read More
How Apple Became a Force in the Semiconductor Industry
From our book “Mobile Unleashed”, this is the semiconductor history of Apple computer:
Observed in hindsight after the iPhone, the distant struggles of Apple in 1997 seem strange, almost hard to fathom. Had it not been for the shrewd investment in ARM, Apple may have lacked the cash needed to survive its crisis. However,… Read More
Forget the Saudis: Apple or Google should acquire Tesla
Steve Jobs wanted to build an electric car as far back as 2008. In 2014, Tim Cook reportedly funded the project. To date, though, Apple has had little to show for it, and the rumors are that its electric vehicle will launch as late as 2025— long after such things become common commodities. Google has already had self-driving electric… Read More
My advice to the world’s entrepreneurs: Copy and steal the Silicon Valley way
In a videoconference hosted by Indian startup media publication Inc42, I gave entrepreneurs some advice that startled them. I said that instead of trying to invent new things, they should copy and steal all the ideas they can from China, Silicon Valley and the rest of the world. A billion Indians coming online through inexpensive… Read More
One line of macOS code could cap a 20-year pivot
When Steve Jobs made it clear at the 1997 Apple Worldwide Developer Conference he was taking back his company, he tossed the now famous line in his opening monologue: “Focusing is about saying no.” Approaching 20 years later, that decision still reverberates.… Read More
Democracy is a great thing, except in the workplace
“The Soviet Union I left behind was a dictatorship but the workplace was a democracy; America may be free but the workplace is a dictatorship” said Len Erlikh after I hired him at First Boston (now Credit Suisse First Boston) in 1986. Being of the Jewish faith, he had fled the U.S.S.R.’s religious persecution.
Erlikh’s words have … Read More
Apple should buy Tesla and appoint Elon Musk as CEO!
Apple’s dismal earnings announcement shows why it badly needs to rethink its innovation model and leadership. Its last breakthrough innovation was the iPhone — which was released in 2007. Since then, Apple has simply been tweaking its componentry, adding faster processors and more advanced sensors, and playing with … Read More