When we think about Compute and AI SoCs, we often focus on the huge numbers of calculations being carried out every second, and the ingenious IPs that are able to reach such high levels of performance. However, there also exists a significant challenge in keeping the vast quantities of data flowing around the chip which is solved … Read More
Tag: sondrel
CEO interview: Graham Curren of Sondrel
It has been my pleasure to interview Graham Curren, CEO of Sondrel. A veteran of the Electronics Design industry, he founded Sondrel in 2002 to provide digital ASIC designs.
How did you aim to differentiate Sondrel when you started?
My view of the market was that there were a lot of small design companies and also huge in-house design… Read More
Overcoming the Challenges of Creating Custom SoCs for IoT
As the Internet of Things (IoT) opportunities continues to expand, companies are working hard to bring System-on-Chip (SoC) solutions to market in the hopes of garnering market share and revenue. However, it’s not as easy as it may first seem. Companies are running into a series of issues that stand between them and capturing the… Read More
ARM sets up quagmire-free ecosystem for IoT
Wandering around DAC this week, I found much of the discussion focused on the EDA community being at an inflection point. How do we get more design starts from new places with new ideas without jeopardizing existing business? It’s not as simple a transition as it sounds.… Read More